Air Jordan 4 Cool Grey Quick Release Report & Local Mall Scouting

I went out around 10 am this morning to look for a new desktop for my son and ended up turning this computer quest into a local mall scouting. I still don’t know why Jordan Brand decided to release the Cool Grey 4’s on a Thursday. I went through three different retail stores and was surprised with the data I collected. I decided to put it in a histogram to get a better visual of it.

If I assume that each retailer received about 18 pairs ( to be generous) , the sales’s rate reflected by the historiography above are pretty lousy. That means by 12pm today DTLR sold 2 pairs ( 11.11% of its total inventory), Finishline sold one pair ( 5.56% of its allocated inventory) and Champs sold 6 pairs ( 33.33% of its allocated inventory). Those numbers might change this evening but I doubt they will because the online shops’s records are consistent with the physical stores’s numbers, see screenshots below

I want you to pay attention to something very interesting here, the screenshot below is from Nike online shop

The shoe sold out on Nike.com in sizes 9-13. Is that surprising to you? What is Nike doing that other retailers aren’t doing? How is the brand able to achieve these numbers while its distributors are barely moving their inventory. I’ve addressed this in a post I wrote a couple of years ago, see link below

The Air Jordan XXXII 32 Proved The Effectiveness Of Nike DTC Push

Now let’s switch gear and check out some of the sneakers I came across during the scouting

Adidas NMD R1 DSTN Black White

style#FV5215 , $140 BUY IT NOW -CLICK HERE

Air Jordan 1 Low Gold Toe

Style#CQ9447 700, $90, BUY IT NOW VIA HOUSAKICKS SHOP

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