I don’t know exactly when the Pharrell x Adidas NMD Hu Afro Collection was supposed to drop, but I learned a couple of days ago that they are releasing earlier than expected. According to YeezyMafia, the pack is going to officially drop in August; I’m not sure how credible this information is so take it with a grain a salt. Adidas hasn’t confirmed it yet so do your own homework. When I hear news like this, the first thing that comes to my mind is-does it make sense for a brand to pull this stunt? And Why?
Buyers have to be a little less gullible and figure out what motivates brands to make moves that are seemingly done for the consumer’s benefits. Adidas’s decision to release the Pharrell x Adidas NMD Hu Afro Collection earlier is strategic. Think about it, the “Black Panther” movie came out a few weeks ago and it has engendered a large following. African Americans or folks like me of African descent are being celebrated. African colorful garments like the Dashiki clothes are on demand and their sales have picked up ever since the movie dropped in theaters. The Black Panther movement is on the rise and it would be futile for Adidas not to tap into it right now. I even think waiting till August to release the shoes might be a little too late. Folks want to live in the moment and I think in a few months, the enthusiasm that people have for tribal themed commodities might phase out. Nike has been all about creating sneakers exclusively for the ladies because the women’s movement is relevant to our time. The brand has already dropped more than ten pair of sneakers solely designed for women and by women. That’s exactly what Adidas is doing with the NMD Hu Afro Collection and dropping them earlier than expected makes perfect sense. We are living in an ever evolving society where consumers want their needs met instantly. Like I said earlier, I think Adidas should actually drop these Afro NMD’s in the next couple of weeks. I’m sure they’ll still do well in August but they’ll do even better now.
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