To celebrate the 10th anniversary of Seoul legendary boutique 10 Corso Como, Converse is launching a total 4 pairs of the iconic Chuck Taylor 70s. The collection will include 2 pairs of high cut and two pairs of low cut silhouettes dressed in classic black and white tones. Both companies’s logos are featured on the midsole, tongue, heel and sockliner and additional pendants bearing extra branding will be included as well.
I ‘m not sure what led Converse to want to do a joint work with this boutique. I don’t know anything about 10 Corso Como, but I went on the company’s site and it seems like they do a bit of everything on there. They show and sell works of art, fashion, music, design, cuisine and culture. The site also has a built- in shop and most of the brands listed in it are boutiques oriented, see screenshot below
Once again Converse or shall I say Nike is ahead of the game; I wrote a post a few months ago stating the fact that stores will have to do more than just sell sneakers to attract and retain buyers. And Converse is doing just that, this collaboration with 10 Corso Como is a great indicator of the brand’s future plans-infiltrate all aspects of the consumer’s every day life. South Korea is a young market and Nike/Converse are trying to capture it before other popular brands jump on the bandwagon. Remember Nike just released a pair of Air Jordan 3 only for Korea, I wrote about that too, it’ll shed some more light on this post. see link below
This is a video of the shoes courtesy of ConverseKorea on youtube ( the channel only has 446 subscribers- very young but growing). The 10 Corso Como Seoul X Converse Collection releases officially on April the 19th via Converse and 10 Corso Como