Today, sneaker marketers leak pictures of new shoes to bloggers months before the shoes hit retail. I had one Twitter follower tell me, “I’m angry about this shoe. I really want it, but I know I’ll see pictures of it for six months and then I won’t be able to get a pair anyway”
what are you trying to prove? It has been going on for years , so you aren’t saying anything new.
No. It is much worse now and in a time where surprise would actually help. I see surprise as a winning tactic. Don’t buy the other guy’s shoes cause you don’t know what’s coming
We also must return to scarcity as a fundamental principle. Great brands were built in the sports industry by never having enough stock to meet demand. Now, those products are seen in abundance and the cachet is clearly gone.Matt Powell
So in conclusion I believe the element of surprise will certainly help, at least as it pertains to me because I’ve lost my interest in sneakers. But the lack of depth coming from several sneaker sites ( lack of story telling, superficial information about sneakers) has been detrimental to the sneaker community.
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