I had to go to my local footlocker this morning to pick up a pair of the Vans Old Skool OTW Juxtapoze and ended up doing a quick release report on the Nike Kyrie 5 Spongebob pack.
While I was in the store, a middle aged Caucasian man picked up two pairs of the Kyrie 5 Spongebob in preschool sizes. Immediately after he left the store, another couple walked in (interestingly the man was wearing a sponge bob shirt ) looking for a Grade School size 7, but it was no longer available;they proceeded to ask for potential locations that might have it and then departed the store to drive about 30+ miles away in search for that specific size.
This led me to put my detective hat on to gather a bit of intel. I asked the sales’s associate how many pairs had been sold thus far and to my surprise almost half of the inventory was almost gone- and it was only 10:15 am. That leads me to believe that the shoe will not last on shelves. Another recurring thing that occur while I was in the store was the phone ringing consistently; and most of the calls the store received were from customers inquiring on men’s sizes of the shoes.
Here is what I learned from this whole event this morning. I don’t care much for Spongebob and I have never watched a single episode of the show so I didn’t think the shoe was going to be on many folks’s radar. This is just a small example to show you how the lack of knowledge can really hurt a brand; it’s imperative that brands hire a diverse team individuals that are really connected with the different target markets they want to reach. That’s why the edit to amplify is so important. I go into a bit more details about this issue in the video below , be sure to watch it in its entirety
You can buy the entire kyrie 5 spongebob collection on ebay from our featured sellers in the listings below
You can purchase the shoes now on eBay from our featured sellers, CLICK HERE
or buy them via StocX-CLICK HERE
