Air Jordan 1 Retro High OG UNC To Chicago | Another Edit To Amplify Offspring

Jordan Brand has been munching on the success of the Jordan 1 silhouette for the past few years. Both the Mid and the High 1’s are on demand now and Nike continues to release newer colorways of the Jordan 1 with very shallow backstories. But it’s all part of the Edit To Amplify campaign so […]

The Travis Scott X Air Jordan 6 Medium Olive Is An Offspring Of The Edit To amplify

Nike hasn’t been very consistent with following the Edit To Amplify campaign since it was announced. If you don’t believe me just check out a list of  the shoes the brand has released this year that have been  head scratchers i.e Nike Zoom rookie, the Jordan future ( many colorways that are rotting at department […]

Air Jordan 6 Flint Grey CI3125-100 For 2019| Finally A Retro Paralleling the Edit To Amplify

A couple of days ago, I was evaluating Jordan Brand and their recent Retro releases i.e. the Satin 5 and the Chlorophyll 3. It dawned on me that retailers were the ones in bad shape, and the one staggering thing that resonated with me was that Nike wasn’t really running parallel to the Edit To […]

The Air Jordan Future Returns In 2018, So Long Edit To Amplify

I’m really beginning to wonder if Nike ‘s claim of revamping the way their sneakers are produced via the Edit To Amplify campaign will ever become a reality. It’s hard to figure out what the brand is up to; they are vacillating between putting out their most sought after sneakers and their lukewarm ones. Today […]

EMINEM Air Jordan 4 For 2018, Another By Product Of Nike’s Edit To Amplify

Evidences of  Nike’s Edit To Amplify campaign continue to pile up as the brand keeps foreshadowing the sneakers on its 2018  release calendar. Last week, we were told about the return of another all time sneaker heads favorite- the Air Jordan 11 Concord, which to me is not surprising at all. Nike is doing exactly what […]

Melo’s Sneakers Discontinued As Part Of The Nike’s Edit To Amplify Plan, CP3 Is Next

Carmelo Anthony and Chris Paul have a large mass appeal and both are Jordan brand signees, but neither one has been able to successfully convert their fan base into loyal buyers of their signature shoes. Nike CEO Mark Parker has been preaching the Edit To Amplify for quite some time now and we are beginning […]

Nike’s Edit To Amplify Is Definitely Reshaping The Upcoming Jordan Retro Releases

I have been talking about Nike’s Edit To Amplify in several articles of ours. For those who aren’t familiar with the phrase, it is a new strategy by Nike intended to amplify innovation, edit or do away with the products that do not work. Basically Nike wants to cut out anything that is not generating […]

Atmos x Nike Air Max 1 DLX Animal Pack 2.0 AQ0928-700 Resale Value & Buy It Now

The Atmos x Nike Air Max 1 DLX Animal Pack 2.0 was last seen in 2018. Since Nike has been preaching the Edit To Amplify, it is fitting for the brand to reintroduce this highly sought after model two years after it reappeared. The shoe features a blend  of faux animal fur on the upper […]