By now you guys know that I enjoy the little sneaker scouting that I do sporadically. Yesterday was one of those days from me and it was birthed out of a mundane stop at the outlet looking for some cheap sneakers. I decided to go into the Adidas outlet just to see what kind of sneakers were on display and I was pretty stunned with what I came across. I wrote a post right before the Summer and it was time for me to do a quick follow up. For those who haven’t read that post, see link below
It is no secret that the NMDs are not longer coveted; people still love them but they aren’t willing to fork out outrageous “money” to get their hands on them the way they did a couple of years ago. And Chris from ARCH and I have had tons of exchanges in which we presented the causes behind the demise of the NMD, see video below
Let me get back to the topic at hands; so I stopped by the Adidas outlet and didn’t want to do a live video within the store ( as a sign of respect to the employees) so I went ahead and took pictures of the insane sale prices on the brand’s supposedly higher end sneakers I came across.
The shoe above belongs to the Ultra boost 4.0 family ( the latest upgraded model). A couple of years ago, the Ultra boost silhouettes was the “Go To” shoe for third party sellers. I always bring up third party marketplaces because they are the most accurate way gauge the value of a shoe.
I was surprised to see that these Camo NMDs were also on sale; these two colorways are some of the best I’ve seen and what them stand out is the “NMD” reference at the heel. Adidas borrowed the concept from the Off-white collection but even that didn’t boost up the sales in retail. I wrote about this model and actually thought they were going to fly off shelves so to see them on sale already was a darn surprise. Both of these models were introduced in late October so to see their value plummet within a month and some change is alarming.
This was the most insane one I came across; the $39.99 price tag on a pair of Ultra boost uncaged pretty much sums up the current status of this particular model. This is a black & white shoe ( a very conservative color) and it is being sold at a 77% discounted rate. I also came across a pair of the Pharrell Williams Solar Hu NMD; they weren’t discounted but it is a clear sign that soon enough even this model will be an outlet special
A couple of months ago, someone asked me to do an extended research to support the claims that Adidas sneakers were trending down. And my response was- there is no need to do a comprehensive research on the inferior models when the marquee models are not performing well. Someone will argue with me and say that there is no correlation between the two. That might be true to some extent but when it comes to Adidas, the reality of is right before our very eyes. I wouldn’t mind doing any research provided I was giving the appropriate tools and resources. Until then I’ll stick to the eyetest and common sense.
This is definitely a buyer’s market and it’s a great time to be a collector. Chris and I recently had a three part series tackling this very topic, see links below if you want to watch the entire exchange.