Is Under Armour Creating Its Own UA Yeezy 350 Sneaker?

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The adidas Yeezy collection has certainly disrupted the sneaker market; every Yeezy sneaker that has dropped so far has sold out instantly. Hence Adidas competitors are watching this and also want a piece of the cake. Nike has tried to create some shoes that were totally inspired by the original Nike Air Yeezy 1 &2 ( i.e. Nike dunk comfort, Nike Victor Cruzand more), but the shoes received a lukewarm response. Many other smaller brands have literally produced shoes with the same silhouette as the Adidas Yeezy sneakers and failed miserably; they shoes were actually the object of internet jokes.

 steve madden morlee shoes-yeezy prototype

I was doing my routine sneaker search a few days ago and came across an Under Armour shoe that undoubtedly was a yeezy prototype; my initial reaction was: ” c’mon son, not under armour, are you kidding..” I decided to give the shoe the nickname “UA Yeezy 350 Sneaker” , which is pretty ironic because sneakerheads use the term UA for unauthorized fake sneakers; it fits well in this case because UA also stands for Under Armour. My question is why would a growing and prospering company like Under Armour do this? I guess they are trying to capture the “lifestyle sneakers” target market which is a good idea, but creating a yeezy prototype is a ” BAD” move. When I hear the word Under Armour, images that come to mind are Steph Curry, compression shirts, working out, etc..So my suggestion to the company will be : STAY IN YOUR FREAKING LANE. You already have your niche and it is working for you, don’t try to do too much. Moreover, creating a shoe like this UA Yeezy 350 sneaker shows a lack of creativity and that leaves a bad taste in the consumer’s mouth. I was very disappointed when I saw the pictures of the shoes; well maybe Under Armour knows something I don’t, and perhaps the shoes will sell well, who knows? What are your opinions about these shoes? Yes, No or Meh?

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tayib salami
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6 years ago

1. The Yeezy is ugly.
2. These are ugly.
adidas created a monster with the Y-3 which was beautifully ugly and Nike made it simple and refined with the Roshe which was priced correctly and so simple that they changed everything with that shoe and kind of created the runner trend. Since the Roshe stole the Y-3s good element, it’s been a race to see who could overcharge people for the simplest shoe they could create. I mean people are paying 120-220 dollars for a one piece fabric with an outsole attached.Talk about a great trick. Under Armour has a great product line in the UAS brand and everytime I see stuff like this it reminds me why the stock has gone from a high of 50 at the beginning of the year to 38 per share. That shoe up there looks just as good as the Yeezy, which ain’t saying jack ish.

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