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I was watching a game of basketball via NBA League Pass about a week ago and during one of the  commercial breaks, an ad featuring the new Under Armour Curry 6 popped up; it was a little more than half a minute long. I was a bit disappointed with the ad at first because it was not very engaging – all it showed was Steph moving with and without the ball, taking a couple of triples, then came images of the elements  that made up the sneaker in between Curry’s moves, with short phrases about the shoes technical features. The ad wasn’t any different fromRead More →

The Under Armour  Curry 6 Fox Theater is releasing in a few days and I have to say that I really like this silhouette. I don’t think UA has done enough campaigns for the shoe but the one thing that was done right naturally by Steph Curry was to send two pairs of the Curry 6 to a young girl named Riley who had sent him a letter complaining about the fact that the Steph’s signature sneakers were only available in boys’s sizes. This is the only event that created a lot of buzz for the upcoming Curry 6 , and this is type of goodRead More →

KicksUSA New Markdowns: Up to 50% Off Retail Price Hundreds of Styles Added! New Year, New Deal. Save 20% on select Styles with code SAVE20. Valid 1/19 – 10am ET 1/23. Limited Time! Enjoy Free Express Shipping on select Puma Fierce Rope Styles! Discount applied in cart. Offer valid 1/20-1/30. Pre-Sale! Enjoy exclusive $20 off $99 savings with code AFFGET20. Valid 1/25/18. Take $20 off your order of $99+ with code GET20. Valid 10am ET 1/26 – 10am ET 1/30. Saucony Kinvara 8 $50% off $53.97 and half-off shipping with coupon RUNONSAVE Under Armor – 40% off with free shipping with coupon: UA40SHIP Mizuno 40%Read More →

Steph Curry and his Golden States Warriors aren’t off to a great start ( 3-2) so far but we all know it’s a matter of time until they get into a rhythm and start draining triples again. Curry’s signature shoes also hit a wall and sales slowed down , but the brand went back to drawing boards and launch the new Curry 4 which was highly anticipated by many and sold out in its very first colorway . If you didn’t get a chance to snatch a pair of the UA Curry 4 More Magic, you can try another alternative and grab the upcoming White andRead More →

Under Armour UA Curry More Magic

Under Armour  has done a very poor job at marketing Curry signature shoes ever since the UA Curry 1 dropped. For Curry 1, the brand put together about 16 campaigns and we all witnessed the results. The shoes did so well and stores couldn’t keep them on the shelves. What made the Curry 1 also very attractive was the narrative behind each model. I think UA got too comfortable assuming that consumers would just flock to the shoes. For more details on this topi, check Chris’s article in the link below, He goes into intricate details that you wouldn’t want to miss. The UA CurryRead More →

We are exactly 24 hours away from the starting of the 20016-2017 NBA season ; many are already saying that the warriors are going to win 82 regular season games. Well, If you don’ know, Kevin Durant, the modern day Judas has joined forces with the team that beat him in this year’s playoffs. I won’t get into basketball talks this morning, but i’m looking forward to watching the battle between KD and Curry’s signature shoes. I think the Curry 3 are a little less ugly than  the 2.5,they just don’t give you the WOW feeling the Curry 1 & 2 did. But from aRead More →

I did a performance review on the UA Curry 2 a few weeks ago; obviously, the next shoe in the curry line to test was the UA Curry 2.5. I’m not a fan of putting  a shoe on  for a couple of hours , then giving my audience a genuine opinion on it. Evaluating a shoe effectively should take at least 14 to 21 days; why ? Some shoes are harder to break in, while others may feel good on the initial wear and then horrible a week down the line, etc.. But when it came to the UA Curry 2.5, I had to makeRead More →

My good friend A. Yaglenski and I tested the UA curry 2 in the month of July against the Air Jordan 10 Chicago. Andrew plays as a shooting guard for Pratt Institute in New York, hence the best candidate to test the shoes; he is a phenomenal shooter who plays a lot off the ball and comes off screens. He is a capable slasher and can also create his own shots- consequently, he needs an adequate pair of shoes. We tested the UA curry 2 for traction, cushioning, lockdown and stability and were very satisfied with the results. Watch the video below for the entire breakdownRead More →

Two weeks ago a few pictures of the Under Armour UA Curry 3 emerged; my initial reaction was negative until i came across a burgundy/maroon colorway. Shoes tend to look better in certain colors and this maroon Curry 3 definitely looks appealing to the eye.   The UA curry 3 maroon features an overall mesh makeup to go along with a new carbon fiber heel shank for additional support. Steph’s own logo “SC” will occupy the heel area in large bold prints and I believe UA will keep their classic charged cushioning on the midsole. Official release dates have not been confirmed yet but stay tuned for anyRead More →

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