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Under Armour lack of enthusiasm towards Curry’s signature shoes continues to show with every new colorway that is introduced. Had I not checked out this morning, I wouldn’t have known anything about warrior guard Steph’s upcoming Asia tour. I purposely checked Under Armour site, youtube channel and IG’s account to see if any information was posted about the tour and I found absolutely nothing about it. It seems like Curry is more hyped overseas than he is in North America; there is only one video ad on UA’s youtube channel on the Curry 5 and that says a lot about how little interest isRead More →

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