The Eternal Perspective
NPD’s Matt Powell said something very interesting in one of his tweets that send me thinking, it read like this, Today, sneaker marketers leak pictures of new shoes to bloggers months before the shoes hit […]
Nike’s Edit To Amplify strategy is written all over their 2018 release calendar. We already know the Black Cement Air Jordan 3 is making a return next year. And I had already shared a post […]
What I’m about to say in the next couple of paragraphs is entirely based on my own interpretation based on past observations and my background in mathematics. Jordan Brand dropped the Jordan 11 win like […]
Fastpass is back in the lab again; this time their targeted sneaker was the Air Jordan 13 Love & Respect. Jordan Brand was criticized last year for false advertisement; the shoe in question was the […]
Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze […]
I shared a post yesterday elaborating a bit more about the Nike DTC ( Direct To Consumer) campaign, and if you are paying attention , you’ll notice that everything Nike is doing as of late […]
The Air Jordan 1 LHM Los Primeros is up for grabs now. They were birthed out of joint work with Nike and young Latin American street artists to celebrate the Latino Heritage Movement. They were designed […]
Several weeks ago, a couple of pictures of the Men’ Love & Respect Air Jordan 13 were leaked and I wasn’t very thrilled with them. I’m still not completely sold on the colorway but it is […]
I’m no longer interested in looking at sneakers from a consumer perspective. Whether it be sneakers, electronics, household items, etc, the smart consumer must understand that these big corporations and brands actually hire psychologists to […]
In this world that we live in, seldom are the things that can stand the test of time. The Word of God embodied in what is commonly known as the Bible has stood the test […]
You’d think by now Jordan Brand will totally do away with releasing senseless sneakers. Nike CEO Mark Parker said in an interview, The last thing we want, is to be a big dumb company that […]
I have been talking about Nike’s Edit To Amplify in several articles of ours. For those who aren’t familiar with the phrase, it is a new strategy by Nike intended to amplify innovation, edit or […]
The Air Jordan DMP 13 14 Finals Pack will officially release on June 14; the pack will include a pair of the Jordan 13 and 14 Retros in white and black respectively with gold highlights […]
I still don’t understand why JB hasn’t brought back the Mocha 3, the Black Royal 18 and Ginger 16 yet. There is literally no excitement anymore on my part when I see the upcoming line […]
