Writing a post on the Air Jordan 4 “Bred” a couple of days ago led me to several retailers’s release calendar. Finishline, DTLR as well as many other retailers’s Saturday lineup feature a pair of Nike Air Flightposite that is dropping alongside the Jordan 4 “Bred”. Not only is the colorway hideous ( it may be subjective on my part to say that ) but the worse part is that Nike opted to introduce this model on the worst possible date possible. The “Bred 4” is totally going to overshadow the Topaz Flightposite ( that’s what the colorway is called) and to make matters worse, its suggested retail price is $200.
Nike should have never even released these sneakers in the first place, and I’m glad you are asking why ??? Several iterations of the Flightposite have been reintroduced in their original colorways and not a single one of them has benefited retailers. The royal Flightposite is currently on sale for $109 and some retailers are still struggling to get the shoe off their shelves.
So why is Nike even releasing the Air Flightposite Topaz? If you haven’t read my last post on the sales performance of the Jordan 13 , I will invite you to do so ( it sheds some light on Nike’s possible reasons for flooding the market with what we usually call “junk/garbage” sneakers , see post below
Gregory Garber made a statement that I’m obligated to reinsert in this post,
My initial thought was that the 13s failed because customers were laying back for the 4s. Curiously, the 13s arrived without QR or RFID codes. Are they dumping product now, to RTV them in July for BTS in their outlets? (All black = school uniform)…I’m convinced that the 13s were a “warehouse release” that will sit until they are marked down
I hope you see the bigger picture; Nike is too good and too clever of a company to just dump frivolous sneakers on the market that no one is really interested in. Everything that we are witnessing is part of the brand’s DTC ( Direct To Consumer) push and retailers find themselves in a middle of a battle they can’t win unless drastic measures are taken.
The Nike Air Flightposite Topaz hasn’t even officially released yet and it’s already available on eBay for $169. ( see picture above). So how in the world are retailers going to convince their consumers to grab a pair comes Saturday? They aren’t going to be able to do anything since buyers know that the shoe will be available at the outlets in a few months.
There is an immediate solution to this problem, it will require Nike needs to stay faithful to the Edit to Amplify campaign – simple as that. Stop releasing garbage products at ridiculous prices that no one wants. That is just the immediate solution, there are things tons of things retailers have to deal with and Chris’s book goes into detail about it, see link below
My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to providing our audience with more in depth information on sneakers . I have spent a lot of time writing projections on sneakers as far as the retail market is concerned. I also educate my audience on ways to identify fake/ replica sneakers. The AHN network covers a variety of sneaker related topics