The Under Armour Curry One was initially introduced in 2015 when Chef Curry and the Warriors dynasty was brewing. It was the perfect marriage that engendered the perfect story. Curry was the underdog and no basketball analysts believed that a jump shooting team could dominate the entire NBA. Well they were wrong, the splash brothers led the Golden State warriors to their first NBA championship in 40 years as they annihilated King James and His Cavaliers in Game 6 of the 2015 NBA Finals. That whole season was a golden season for Chef Curry because his signature shoes, the Curry 1 couldn’t be kept on shelves. He became the mantra on every undersized kid’s lips on the playground. Saying the word “curry” after a shot especially a triple became popular. Under Armour did an amazing job with the backstory of every Steph Curry colorway that was dropped. It led me to actually write an entire article on the Curry line. One of the popular colorways of the UA Curry 1 was the blue and gold edition ( a shoe dressed in the Warriors jersey colors).
With the third edition, however, the Curry line began to deteriorate ( the Curry 3). When many compared the triple white Curry 3 low to a clown shoe, it became a laughingstock. That shoe, in my opinion, had nothing to do with the Curry line’s downfall. As the Warriors became the most pursued and hated team in the NBA, I believe the story telling behind the shoe became stale. I believe UA should have kept the underdog idea going by identifying more athletes who could carry on the tradition. That, however, did not occur. With the launch of the luxury models, the brand attempted to resurrect the Curry 1, but it was likewise a colossal disaster. We’ve arrived at the start of the NBA season, and the Warriors are exactly where they should be. Since they’ve been beset by injuries, the team has faded into obscurity. No one considers the Warriors to be a serious contender, which is fantastic news for both the club and Under Armour. Steph Curry started the season by torching his rivals, the Lakers and the Clippers, so now is the perfect moment to retro the Curry 1. I’m optimistic that the shoes will sell out quickly, and I’m looking forward to it.
UA Curry One Release Date
The shoe will supposedly be re introduced in November, stay tuned for further updates.
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