Shoe city aka YCMC and New Balance have graced the sneaker community with some of the choicest projects I’ve ever seen. One of my favorites was the Benjamin Bread NB990 that released in the Spring of 2018. The duo isn’t done working together and to cement their relationship, both companies are launching the YCMC X New Balance 990V5 “Loyalty” to kick off the Fall season.
The 990v5 “Loyalty” features a fan-favorite grey pigskin suede upper paired with dark grey suede underlays. Accented with breathable red mesh and navy laces, the Made in USA 990v5 stays true to the New Balance’s proven principle of simplistic colorways across their storied catalog of iconic silhouettes such as the 574 and 997.
YCMC X New Balance 990V5 Loyalty Exclusive