Last year Nike’s Off White collection has set in motion a range of things that might be detrimental to many brands. I don’t mind the idea of being creative that Virgin Abloh and many others have adopted, but folks don’t see the impending consequences that come with it. There are good ones and bad ones; on one hand artists/customizers are now thriving- we’ve all been treated to countless custom off white themed sneakers, and to be honest a substantial number of the them look better than the actual collection from Nike.
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