Jordan Brand released the first ever Jordan 4 Levi in the month of January and it was an instant sell out, not surprising at all. Nike’s love story with the world’s leading denim brand started since 2008 with the Jordan 1 Levi. I wonder why it took Nike another 10 years to revitalize this idea. The Levi 4’s were definitely great for the winter so i’m not sure why JB didn’t wait till December to drop another Levi collab. Knowing how Nike operates, it shouldn’t be a strange thing that more Levi 4’s are underway- it’all about sticking with what works, focusing on products that bring more revenues and if the Levi X JB project is a success just like the Off-White, why not make more.
Air Jordan 4 Levi ( June 30th)
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