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Air Jordan 1 Satin Shattered Backboard Is A Women’s Exclusive |Guinea Pig

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The Air Jordan 1 Satin Shattered Backboard will be a women’s exclusive. A few months ago the Bred & Royal Jordan 1 dropped, were only available in very limited numbers and only in men’s sizes. Many sneaker brands may not exercise sound judgement when releasing sneakers but Nike isn’t one of them.  If you look at the world we currently live in, it’s all about defending the less fortunate, and the women’s empowerment movement has infiltrated every industry. For years Nike has focused on men’s and kids items and somehow women’s found themselves eating the leftover crumbs from the master’s table. They were indirectly  treated as third class citizens in the sneaker world. Sneaker brands have now recognized their worth and suddenly they are being treated like a valuable asset. It’s a double edged sword: do sneaker brands really care about these women’s? Or is it just capitalism speaking? I can’t answer that since there is no right answer. One one hand, if the brands don’t do it, the public opinion will regard them as being anti-women and the consequences could deplete their revenues. On the other hand, are these women’s just the perfect guinea pig? Only time will tell; Nike would be stupid not to align itself  with such a great movement. It’s a win/win situation for the brand. It gives it a great image, wins it more consumers ( indirectly ) which means big dividends, and all of this regardless of Nike’s true motives.

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THE SHOES

The color combination was obviously inspired by the Shattered Backboard 1’s. The only thing different here is the material used ( satin material of course). They’ll be available up to a size 10.5 in women’s ( men’s size 9 ). I wonder if JB purposely stopping at a size 10.5 is another way of saying that these are actually for women’s. Every other release in that category went up to a size 12. Who knows, Nike has its own mysteries.
WMNS Air Jordan 1 Satin Shattered Backboard
Black/Starfish/Sail/Black
Style#AV3725-010, June
$160

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