I saw was a copycat of the Nike air huarache trainers; Adidas has abused the NMD silhouette and is struggling to find another striking aesthetic. So far the upgraded models of the EQT’s have been very disappointing. They have been collecting dust on shelves and are now available at the Adidas factory store for a fraction of their original price. Even NMD’s aren’t doing great anymore, the market has been saturated with redundant colorways and the rate at which the price has been declining is alarming. Adidas is desperately trying to come up with a different profile that can be eye catching. But the Adidas prophere screams the Nike air huarache with the chunky midsole and its rugged feel. Even the heel counter and toe box are somewhat identical to the huarache’s. Many brands have taped into the 90’s style and it has worked for them, even Adidas has benefited from it especially with the classic superstar sneakers. And the huarache was debuted in 1991 which I think explains why Adidas has tried to recreate a similar profile with the Prophere. Check out their ad on Youtube and you’ll recognize the attempt of bringing back the nostalgia of the 90’s.
Video courtesy of caroline Mas
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