The chute libre of Adidas sneakers continues and it will certainly get worse by the end of the summer. I was just in my local mall yesterday and went through four retail stores and the one thing that caught my eyes was the sale price on Adidas shoes. I’ve already written several posts about the NMDs and their impending death; and every time I step in the mall I come across more disastrous discoveries – every Adidas lifestyle shoe’s price has plummeted.
Nike isn’t safe either, I’ve seen a lot of swooshed sneakers marked down as well but there is a big difference between discounting products periodically and discounting them perpetually. Adidas sneakers seemed to have caught a terminal illness and their value has dropped at an exponential speed. The best guinea pig to illustrate my point is the is Sashiko NMDs. Their value has been decreasing on a weekly basis, they are currently priced at$79.99 and I can guarantee you that by the end of the month of May, the price will go further down. I won’t be surprised if they end up at Ross for as low as $49.99 . I’m not sure how so many prominent analysts are missing this simple eye test. I guess this is what happens when you are not on the battlefield, you become oblivious to the real casualties of War. Retailers ‘s blowout sales on these Adidas sneakers are a reflection of the current condition of the brand to some extent . I’m not saying that Adidas is struggling to the point of being bought out, but to say that the brand is thriving is shear nonsense. When every shoe Adidas hypes up is collecting dust even at a 50% price reduction there is a clear problem.