Every sneakerhead understands the struggle of keeping up with the latest and trendiest kicks on the market. You have to be craftier in anticipating new releases so you can get your hands on them ASAP, now that big brands like Nike are creating more exclusive channels for their sneakers. For the footwear brand, distributing through their sales channels—whether through brick-and-mortar or online stores—lets Nike manage their customer’s experiences and regulate the pricing of their footwear. And Nike is just one of the many sneaker brands selling their products through their own mobile apps.
Although these brands have created their own digital channels to appeal to excited sneakerheads, there are many other strategies that you can try to gain an advantage. So to keep up with the latest sneaker releases like a true pro, following some of the top tips we’ve listed below:
1. Download the Apps
You can keep up to date with all the official announcements and releases directly from the brands, as their apps will also serve as your gateway to purchasing authentic pairs. Because it’s harder to buy new releases, a lot of counterfeit products have been surfacing on the market—and you don’t want to waste your hard-earned money on knock-offs.
If you’re a fan of Nike, subscribe to the brand’s latest announcements through their SNKRS app. For Adidas fans, the Confirmed app also lets you switch on notifications for new releases, purchase those new drops, and even verify the authenticity of a pair of sneakers. You can also save your information on their official apps, which will give you better a chance of getting a ‘W’, or a win, and snagging their latest sneakers at retail price.
2. Track New Releases Using an App
The brands’ apps are your go-to for authentic pairs, but competition can be really intense when new kicks drop. If you want a better chance at getting your hands on the latest releases, you can download sneaker-focused mobile apps to stay updated with new releases and help you bag those in-demand, limited edition sneakers. StockX and GOAT are two sneaker apps that come to mind. Both have their own authentication process, so all the pairs available on their platforms are legit. However, be prepared to bid for higher prices once the sneakers are resold on the aforementioned platforms.
3. Join an Online Sneaker Community
Sneakerheads understand that it is hard to purchase legit drops from apps, unless you’re super lucky or you have tons of cash to spend on resells. This is why joining fellow enthusiasts in an online community for sneakerheads can be beneficial. SoleSavy shows that through online resources, such as newsletters, podcasts, and even video courses, you can also get more positive results in the sneaker game if you put a little more effort in to doing your research. Plus, you’ll be surrounded by people willing to update you regarding the freshest drops, from the very brands around.
4. Follow the Right People on Social Media
You can stay updated on the latest releases by following key accounts on social media. Of course, one of the most well-known sneakerheads is Kenny Gonzales or ‘the_perfect_pair’ on Instagram. Kenny’s sneaker collection is valued at over $700,000, which is why he’s one of the best people to follow for the latest sneaker announcements. On the other hand, TikToker ‘devanondeck’ gives advice on the best shoes on the market. You can follow him for updates regarding sneakers and also for tips on winning the latest drops.
It can really be difficult to keep up and score the latest sneaker drops. However, you can improve your chances of snagging your dream sneakers by learning from fellow sneakerheads who have been in the game for a long time, as well as using various platforms to your advantage.
- 4 Essential Tips for Keeping Up with the Latest Sneaker Drops - July 30, 2021