I had never heard of Dr Wefa until I came across the Diadora x AFEW V7000 Highly Addictive. Supposedly this very well known gentleman is the head Scientist of the Sneaker Research Institute in Düsseldorf , Germany. According to the Diadora representatives,
We‘ve designed the Diadora V7000 „Highly Addictive“ with Dr Wefa and finished the chemical composition, which will give the owner that „Sneaker High“ feeling. To get the best quality possible, the Diadora V7000 were produced in Italy, which is known for best results when it comes to shoe manufacturing. You’ll find different premium materials all over the V7000, such as Kangaroo leather, Pigskin Suede, furry suede, leather lining and engineered mesh to get the best of both worlds. Quality with a touch of a running attitude. We‘ve also created some unique details, like the Pill Logo on the heel, or the all over printed insoles. The colorway is a remix of fresh ingredients, with a mint and coral color scheme, dipped in a white underlay. To complete the medical story, we’ve decided to put the „Highly Addictive“ in a medical packaging. Like a pill, you have to pop out the shoes from a blister, that we’ve designed especially for this project. Only a limited sizerun were produced, so take your chance and get „Highly Addictive“.
The shoes will be available for purchase on May 13, see details below for where to get your pair.
Diadora x AFEW V7000 Highly Addictive
Style#501.171769, May 13
You can also buy them on eBay now from our featured sellers, see listings below
You can also watch the video unboxing of the shoes courtesy of thecampOut subscribe to his channel