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2018 Nike NBA All Star Collection, Pick Your Poison & More Nike CDO Jabs

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Nike has unloaded their NBA All Star Collection yesterday and all I could think of is Adidas. Nike is using the element of surprise subtly and it is working, the consumer has no clue what the brand is up to and it’s a brilliant strategy. Adidas on the other hand made a colossal mistake by prematurely giving the whole sneaker world a preview of the Dragon Ball Z collection scheduled to drop in the Fall. Moreover Adidas isn’t really doing anything to counter Nike’s ongoing onslaught. The only notable basketball shoe Adidas has brought into the battle is the Bape Dame 4. I will love to see how Nike’s strategy pans out by the end of the year, are folks still going to talk about Adidas surpassing Jordan Brand? I’ve written more Nike’s posts than Adidas’s posts in the past couple of days. What is that telling you? Nike is dominating.

Here is the 2018 Nike NBA All Star Collection

First row, from left: Kobe Protro x Undefeated, LeBron x KITH, KDX ASW, Kyrie 4 ASW and PG2 ASW. Second row: 90/10 Pack. Third row, from left: Nike x RT Air Force 1 Hi, Air Zoom Generation, Air Foamposite One XX QS and Nike x RT Air Force 1 Hi .

My favorite shoe out of the entire collection is the Kobe Protro x Undefeated. The camo upper did it for me.

All the shoes are going to be available for purchase via Nike and at select retailers beginning February 15. Check out nike.com/la and SNKRS for more detailed release information.

OBSERVATION:

Have you noticed how complex the buying process has become as of late. I went and checked the nike.com/la site and basically Nike is indirectly forcing the consumer to play their rules. What I mean is the brand is making it nearly impossible to buy their merchandise without downloading the “Nike APP” and signing up for the “MAKERS OF THE GAME” event. We are really seeing the effects of Nike’s CDO ( Consumer Direct Offense). The middlemen ( wholesale distribution channels=retailers) are slowly disappearing.

Justin Timberlake Air Jordan 3 White Cement |Another CDO Move By Nike |Big Dividends

Nike x Kith Lebron 15 XV Lifestyle Strap Stained Glass AO1068-900 Size 7

$449.99
End Date: Friday Jul-20-2018 11:52:00 PDT
Buy It Now for only: $449.99
Buy It Now | Add to watch list

Kith x Nike LeBron XV Concrete Sz 9.5 In Hand! Ships Fast! AO1068-100

$329.99
End Date: Thursday Jul-19-2018 9:50:59 PDT
Buy It Now for only: $329.99
Buy It Now | Add to watch list

KITH X NIKE Lebron Lifestyle XV Triple White Size 12 IN HAND Make Offers

$365.00
End Date: Tuesday Jul-17-2018 8:12:09 PDT
Buy It Now for only: $365.00
Buy It Now | Add to watch list

Kith X Lebron Lifestyle XV 15 City of angels lebron watch

$374.00
End Date: Saturday Jul-7-2018 0:21:16 PDT
Buy It Now for only: $374.00
Buy It Now | Add to watch list

Lebron x kith concrete

$245.00
End Date: Wednesday Jul-18-2018 18:21:04 PDT
Buy It Now for only: $245.00
Buy It Now | Add to watch list

Kith x Nike Lebron 15 XV Performance Suit Of Armor Black LLTK sz 7.5

$220.00
End Date: Monday Jul-16-2018 22:21:29 PDT
Buy It Now for only: $220.00
Buy It Now | Add to watch list

Nike x KITH Lebron 15 XV Performance Rose Gold Zipper (AJ3936 900) Size 8.5 Rare

$499.00
End Date: Friday Jul-13-2018 23:09:50 PDT
Buy It Now for only: $499.00
Buy It Now | Add to watch list

Kith x Nike Lebron 15 XV Performance Suit Of Armor Black LLTK

$320.00
End Date: Friday Jul-20-2018 16:38:49 PDT
Buy It Now for only: $320.00
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY IV Chinese New Year Floral  Asia Release Only Men’s Size 7.5

$149.99
End Date: Thursday Jul-5-2018 21:59:08 PDT
Buy It Now for only: $149.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY IV Chinese New Year Floral Irving Asia Only Men 943807-600

$129.99
End Date: Saturday Jul-14-2018 23:28:14 PDT
Buy It Now for only: $129.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY IV Chinese New Year Floral Irving Asia Only Men 943807-600

$174.99
End Date: Sunday Jun-24-2018 12:51:35 PDT
Buy It Now for only: $174.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY Floral Asia Only Men Basketball Shoes 943807-600 DS

$134.99
End Date: Sunday Jun-24-2018 3:00:07 PDT
Buy It Now for only: $134.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY Floral Asia Only Men Basketball Shoes 943807-600 DS

$134.99
End Date: Sunday Jun-24-2018 3:00:07 PDT
Buy It Now for only: $134.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY Floral Asia Only Men Basketball Shoes 943807-600 DS

$134.99
End Date: Sunday Jun-24-2018 3:00:07 PDT
Buy It Now for only: $134.99
Buy It Now | Add to watch list