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2018 Nike NBA All Star Collection, Pick Your Poison & More Nike CDO Jabs

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Nike has unloaded their NBA All Star Collection yesterday and all I could think of is Adidas. Nike is using the element of surprise subtly and it is working, the consumer has no clue what the brand is up to and it’s a brilliant strategy. Adidas on the other hand made a colossal mistake by prematurely giving the whole sneaker world a preview of the Dragon Ball Z collection scheduled to drop in the Fall. Moreover Adidas isn’t really doing anything to counter Nike’s ongoing onslaught. The only notable basketball shoe Adidas has brought into the battle is the Bape Dame 4. I will love to see how Nike’s strategy pans out by the end of the year, are folks still going to talk about Adidas surpassing Jordan Brand? I’ve written more Nike’s posts than Adidas’s posts in the past couple of days. What is that telling you? Nike is dominating.

Here is the 2018 Nike NBA All Star Collection

First row, from left: Kobe Protro x Undefeated, LeBron x KITH, KDX ASW, Kyrie 4 ASW and PG2 ASW. Second row: 90/10 Pack. Third row, from left: Nike x RT Air Force 1 Hi, Air Zoom Generation, Air Foamposite One XX QS and Nike x RT Air Force 1 Hi .

My favorite shoe out of the entire collection is the Kobe Protro x Undefeated. The camo upper did it for me.

All the shoes are going to be available for purchase via Nike and at select retailers beginning February 15. Check out nike.com/la and SNKRS for more detailed release information.

OBSERVATION:

Have you noticed how complex the buying process has become as of late. I went and checked the nike.com/la site and basically Nike is indirectly forcing the consumer to play their rules. What I mean is the brand is making it nearly impossible to buy their merchandise without downloading the “Nike APP” and signing up for the “MAKERS OF THE GAME” event. We are really seeing the effects of Nike’s CDO ( Consumer Direct Offense). The middlemen ( wholesale distribution channels=retailers) are slowly disappearing.

Justin Timberlake Air Jordan 3 White Cement |Another CDO Move By Nike |Big Dividends

VNDS used KITH X NIKE LEBRON LIFESTYLE XV 15 CONCRETE SIZE 11 Flyknit Max React

$220.00
End Date: Wednesday May-23-2018 18:51:13 PDT
Buy It Now for only: $220.00
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KITH X NIKE LEBRON LIFESTYLE XV 15 CONCRETE Stained Glass

$200.00
End Date: Thursday May-24-2018 14:31:38 PDT
Buy It Now for only: $200.00
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Nike x Kith Lebron 15 XV Lifestyle Strap Stained Glass Size 8.0

$200.00
End Date: Thursday May-24-2018 14:37:01 PDT
Buy It Now for only: $200.00
Buy It Now | Add to watch list

KITH X NIKE LEBRON LIFESTYLE XV 15 CONCRETE SIZE 9.5

$150.00 (1 Bid)
End Date: Saturday Apr-28-2018 14:52:47 PDT
Bid now | Add to watch list

KITH X NIKE LEBRON LIFESTYLE XV 15 CONCRETE SIZE 10.5

$275.00
End Date: Saturday May-5-2018 9:44:57 PDT
Buy It Now for only: $275.00
Buy It Now | Add to watch list

100% AUTHENTIC KITH x Lebron 15 "Concrete" LIMITED

$209.99
End Date: Thursday May-3-2018 12:00:41 PDT
Buy It Now for only: $209.99
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BRAND NEW AUTHENTIC KITH x NIKE LEBRON PERFORMANCE XV 15 TRIPLE BLACK DEADSTOCK

$329.99
End Date: Sunday Apr-29-2018 22:21:10 PDT
Buy It Now for only: $329.99
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Kith x Nike LeBron Performance XV 15 Black Size 10.5 Ronnie Fieg James

$349.99
End Date: Wednesday May-23-2018 5:09:14 PDT
Buy It Now for only: $349.99
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NIKE KYRIE 4 Year Of The Monkey Size 9 Cny Confetti Boston Confetti Mamba QS

$108.00
End Date: Thursday May-24-2018 15:00:40 PDT
Buy It Now for only: $108.00
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Nike Kyrie 4 EP [943807-600] Men Basketball Shoes CNY Chinese New Year Red/Black

$85.00 (0 Bids)
End Date: Saturday Apr-28-2018 14:23:56 PDT
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Nike Kyrie 4 EP CNY IV Chinese New Year Floral Irving Asia Only Men 943807-600

$134.99
End Date: Tuesday May-15-2018 23:28:14 PDT
Buy It Now for only: $134.99
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Nike Kyrie 4 EP CNY IV Chinese New Year Floral Irving Asia Only Men 943807-600

$134.99
End Date: Tuesday May-15-2018 23:28:14 PDT
Buy It Now for only: $134.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY IV Chinese New Year Floral Irving Asia Only Men 943807-600

$134.99
End Date: Tuesday May-15-2018 23:28:14 PDT
Buy It Now for only: $134.99
Buy It Now | Add to watch list

Nike Kyrie 4 EP CNY Floral Asia Only Men Basketball Shoes 943807-600 DS

$139.99
End Date: Wednesday Apr-25-2018 20:02:40 PDT
Buy It Now for only: $139.99
Buy It Now | Add to watch list