The past two weeks have been a rollercoaster ride for Memphis Grizzlies guard Ja Morant. After making some poor choices, he was in danger of losing his signature shoe with Nike. But this week, he makes his comeback with the Nike Ja 1 Day One Cobalt Bliss—his first shoe to hit the general public. It’s clear that after his string of missteps, Morant is ready to show everyone that he has what it takes to be a star player in the NBA and beyond.
The Design of the Shoe
The shoe comes in a mesh constructed upper with a reinforced midfoot and wrap-around gradient Swoosh. The vibrant colors of Cobalt Bliss, Citron Tint, Hot Punch, Medium Soft Pink, and Diffused Blue create an eye-catching design that stands out from other shoes on the market. As a finishing touch, graphic detailing along the heel adds an extra layer of style.
While the aesthetics are sure to draw attention, it’s important to note that this shoe was designed with performance in mind. Zoom cushioning provides lockdown benefits so players can stay in control while maximizing their hang time and reducing landing force. The technology also helps reduce fatigue so players can keep going strong throughout their games or workouts. I’ll be writing an extensive performance review of the shoe shortly, stay tuned.
If you’re interested in picking up a pair, refer to the details below
Where To Buy The Nike Ja 1 Day One
Colorway: Cobalt Bliss / Citron Tint / Hot Punch / Medium Soft Pink / Diffused Blue
Release Date: April 1, 2023
Where To Buy:
The records above show us a summary of the average sale price of the shoe between the 1st and the 31st of March. As you can see, the sales’ data is small ( only 6 sales recorded) but there are some very interesting information given. The sell through rate is about 100%, which is incredible. The average sold price range is between $200 and $260 ( I rounded off the numbers), while the overall average resale value is about $215.
At $215, you’re looking at a +$79 profit margin, a 68% mark up, that’s about 4.5 times above average. The verdict is quite clear, this is certainly a shoe you want to resell. And that shouldn’t come as a surprise, this s Morant’s very first signature shoe and he is trending, the combination makes for a successful original launch.
I’ll update the post with more detailed information about earnings by size sold within the next couple of days, stay tuned. Be sure to also check out our other projection to for the best shoes to resell, CLICK HERE