The marketing prowess of Jordan Brand is truly remarkable, as they continue to capitalize on their most popular designs, one of which is the iconic Jordan 4. The latest gem from the Jumpman’s creative vault is the Air Jordan 4 Red Cement, a release that has sneakerheads eagerly waiting to get their hands on a pair.
The shoe boasts a color palette of White, Fire Red, Black, and Neutral Grey. It’s design bears a striking resemblance to the much-loved “White Cement” variant, but with a twist: Red replaces the Grey areas. It also features a white leather upper, beautifully contrasted by Red Cement detailing on the wing flaps, midsole, and heels. The design is further enhanced with black eyelets, inner lining, and a portion of the rubber sole in Neutral Grey.
This highly anticipated release will be available in men’s, grade school, preschool, and toddler sizes, all presented in special packaging. If you’re looking to grab a pair, refer to the details below.
Air Jordan 4 Red Cement Release Information
Style Code: DH6927-161
Release Date: September 9, 2023
Price: $210
Jordan 4 Red Cement: Resale Value
The chart gives us a summary of the average sale price of the shoe since September 7, 2023. As you can see from the records, prices went from $259 down to $255, a $4 drop within 24 hour period. But they are probably not going to change drastically within the next few weeks, let’s see what the five number summary reveals.
Minimum: 240
Quartile Q1: 255
Median: 256.5
Quartile Q3: 260.5
Maximum: 286
The lowest sale recorded was $240, size 14 while the highest sale was $286, size 12.5 ( not surprising considering how scarce this size is). 25% of the sales were between $240 and $255 ( see next chart for sizes), while half of them were between $255 and $261. The top 25% sales were from $261 to $286 and there were three outliers, $240, $274 and $286. With the outliers disregarded, the overall average resale value is $258 with a 2% volatility, a very low one.
You can expect about 95% of the shoes to sell between $250 and $266 leading to profit margins between $5 and $20, for mark ups between 2% and 8% ( that’s below average). If you’re a Day Trader, even though the current margins are not impressive, the shoe has an incredible sell through rate, so if you can get your hands on multiple pairs, you definitely win. The next chart will give you a breakdown of the current earnings by size sold.
Observations
As you can see from the chart,43% of the sales led to earnings under $10 ( sizes 11,13,14,7.5, and 8).36% generated profit margins between $10 and $15, sizes 10,10.5, 8.5,9 and 9.5. 14% led to earnings between $15 and $20 ( sizes 11.5 and 12), and size 12.5 led to the highest return with $37.
As I already mentioned, you aren’t going to lose money on the Red Cement 4 but the current margins aren’t impressive unless you pick up multiple pairs. You do have an opportunity to score a homerun if you can get your hands on a size 12.5. I’m sure the shoe will probably hit the low $300’s within the next 14 months but the initial investment on it is too high. So unless you have enough investing capital, I wouldn’t recommend get your money tied up with this colorway if you’re thinking long term.
Be sure to check out my legit check post on it to avoid getting dealt a fake pair, see post below
