Nike’s marketing genius is a catalyst to their sneakers being so successful. Case in point: the NOCTA Nike Hot Step Air Terra ‘Triple Black’. It was spotted on rapper’s Drake’s feet for the first time in November at a Lakers’ game and social media outlets erupted with images of it. The athleisure line, which is slated to release within the next 24 hours, is a sleek black sneaker that has already been dubbed one of the “Holy grail of sneakers”.
The marketing surrounding the shoe has been masterful, with Nike drip-feeding images and information to create a sense of anticipation and excitement. And it’s working. Already, there are countless articles and posts dedicated to the sneaker. This level of anticipation and hype is precisely what makes Nike one of the most successful sneaker brands in the world. Thanks to their savvy marketing, they are able to turn even the most ordinary sneaker into a must-have item.
The shoe features a black and chrome color scheme, with a premium pebbled leather upper and 3M reflective accents. The co-branded insoles and G-Tek traction technology on the outsole provide superior comfort and grip. If you plan on picking up a pair, refer to the release details below
NOCTA Nike Hot Step Air Terra Triple Black Release Information
- Release Date: 2022-07-07
- Style Code:DH4692-001
- Color: Black / Chrome / Bright Cactus
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As you can see from the image above, Nike SNKRS won’t have a lot of pairs in their inventory. Maybe the search returned an error but as of now, sizes 5-6 are low, size 7 is medium, size 7.5-8 have a high inventory. There will be no inventory for sizes 9.5-10,11-17. I will update this information with more accurate date within the next 24 hours, stay tuned. Now let’s see if the shoe is worth reselling.
Triple Black NOCTA Nike Hot Step Air Terra: Resale Value
53% of the sales resulted in major losses ( sizes 4.5-9), while 24% led to earnings under $15, and another 24% resulted in profits from $15 to $30. While larger sizes are resulting in earnings, the margins are low. The highest margin of $27 is the equivalent of a 13.77% mark up which is considered even low for a small business. So what’s the verdict?
I would not recommend reselling this shoe at all, it isn’t worth the hassle and the initial investment is too high. To see our projections on other sneakers releasing this week, CLICK HERE
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