Jordan Brand continues to run parallel with the edit to amplify campaign by going back to its roots and recycling some of its classics. This time around they chose to recycle the Air Jordan 5 Fire Red in its 90’s format, basically 35 years after its original release, here’s what Nike had to say about it on their own website,
To celebrate 35 years of MJ’s 5th signature shoe, Jordan Brand’s bringing back one of its most coveted launch colorways—the AJ5 Fire Red “Black Tongue.” The OG edition honors Tinker Hatfield’s 1990 design, complete with the jagged midsole, bump-out collar, vented side and tongue panels and MJ’s number 23 stitched on the outer heel. Premium white leather combines with Fire Red and black accents—the black tongue provides striking contrast from its silver-tongued counterparts of the era. Visible Nike Air cushioning peeks through the black and Fire Red midsole, while the partially translucent outsole reveals the Jumpman graphic. Pristine details and honored heritage make this iconic shoe look like it’s been kept on ice since the day it first took flight.
Now if you’re interested in picking up a pair of this gem, refer to the release details below
Air Jordan 5 Fire Red Release Information
- Price: $210
- Release Date: 2025-09-13
- Style Code: HQ7978-101
- Color: White / Fire Red / Black
Retailer(s)
You may also purchase it right away on eBay from our featured sellers via authenticity guaranteed
Now let’s see how the shoe is performing on third party marketplaces so see where it is worth purchasing resale purposes or not.
Resale Value
Snapshot taken 8 days pre-release; prices typically soften as wider supply arrives. Results shown reflect 9% fees and $223 cost.Most sizes of the Air Jordan 5 “Fire Red” are profitable right now on StockX. After fees, you’re generally looking at about +$18 to +$30 per pair, with a few sizes doing even better.
What I calculated
Your all-in cost: $223.
StockX fee: 9% of the sale price.
So your break-even is the price where you get your $223 back after fees. That number is $245.05.
Translation: if you sell for $245 or less, you lose money. If you sell for $246+, you make money.
What the recent sales say
The typical sale is around $272 (median ≈ $271.50). That’s above break-even, which is why most sizes are in the green.
Consistently positive sizes: 9.5, 10, 10.5, 11, 11.5, 12, 13 (roughly +$18 to +$30 on average).
Big winners (but thin data): 12.5 and 7.5 popped with high sales—great if you can get them, but there aren’t many sales yet.
Size 9 looks weird: The average shows a tiny loss because of one super-low sale ($114). The median for size 9 is $274, which is actually profitable. In short: don’t panic about the average—avoid undercutting.
What to list at (quick guide)
Break-even: $245
Want about +$25 profit? List ≈ $273
Want about +$40 profit? List ≈ $288
Want about +$50 profit? List ≈ $300
What this means for resellers
Yes, it’s worth reselling right now at $223 retail. Most sizes have room after fees.
If you’ve got 10.5–11–12 (and 9.5, 11.5, 12.5, 13), you’re in a good spot.
Don’t chase the floor—those random low prints kill averages. Price with the pack (high $260s–$290s) and you’ll usually clear solid profit.
Local or consignment sales (no fees) can add another ~9% back to your pocket.
Pre-Release Pricing Warning (Data as of Sep 5, 2025)
We’re still ~8 days from the official release. Early pairs usually sell high because supply is thin. When full retailer stock, SNKRS, and restocks hit, ask prices often pull back and undercutting increases. Expect meaningful volatility around release day; today’s profits may compress.
