The Air Jordan 10 Super Bowl LIV is officially releasing on January the 31st and will retail for $190. This is a sneaker that folks in the sneaker community will be targeting for various reasons. I’m sure folks want to know how many pairs are in circulation and his is probably the hardest projection that I’ll attempt to do. I really don’t have that much data to work with and Nike hasn’t said much about the shoe at all. Even third party marketplaces show no sales records thus far so we can conclude that the shoe will be very limited. Beside Nike, the only retailers that are allocated an inventory so far are Shoepalace & Jimmy Jazz. I don’t know what selection criteria Nike used but it seems as if the brand was casting lots the old fashion way. With this little information , what kind of assumptions can we make?
Subjectively, I can propose that only 5400 pairs have been made to stay consistent with this super bowl being the 54th edition. But I still want to take a chance and assume that
1.Nike will keep about 4/5 of the inventory and only give Jimmy Jazz, Shoepalace and potential unknown stockists about 1/5 of the production.
2.Now how many pairs will be given to retailer(s)? I’ll assign 500 pairs to each retailer
Jimmy Jazz + Shoepalace= 500 + 500= 1000 pairs
Nike’s Numbers= 1000 x4= 4000 pairs based on earlier assumptions
And total production= 4000 + 1000= 5000 pairs ( if we take into consideration potential errors , we can stretch this number to 6000 pairs
PS: As you all know, I always have to add this disclaimer because every single projection that I make is purely based on assumptions that I have set. It is meant to give you an idea of what to expect, I don’t work any of these brands/retailers I mentioned and have no access to their numbers. I’m only using what is available to create plausible assumptions.
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Resale Value of the Air Jordan 10 Super Bowl LIV
The last superbowl shoe that dropped was the air jordan 3 JTH and it currently has an average sale value of $467. I’m suspecting that Nike will release a significant amount of the Jordan 10 superbowl and I’m projecting its average sale value to be at minimum $300 and at max $350.
Estimated Profit based on its $190 suggested retail price
StockX: Minimum profit $72 and Max $117 Turnaround ( 1 day)
eBay: Minimum profit $99 and Max $149 Turnaround ( 0-14 days)