Jordan Brand has concocted another Jordan 1 exclusively for the ladies, but available in extended sizes, the Air Jordan 1 UNC To Chicago. And ironically the brand has decided to release this model on February the 14th, which coincides with Valentine’s Day; once again Nike’s marketing genius is working its magic. The shoe combines the color schemes of the iconic Air Jordan 1 Chicago on the front and the Air Jordan 1 UNC at the back. In terms of design, there is a mixture of smooth leather and grained leather. The set rests on a white midsole, accompanied by a red rubber outsole.
How Many Pairs Possibly Made?
I can tell you right from the start that Nike is going to flood the market with this shoe. Let’s get a quick count of the number of major and minor stockists that will be allocated an inventory beside Nike.
Minor Retailers: KicksUSA, DTLR/Ruvilla, Sheikh Shoes, Shoepalace,Jimmy Jazz, Nordstrom
I’m only going to include North American’s stores and use my assumptions to estimate the inventory for the rest of the World. When I was checking to see how many DTLR stores were allocated the shoe, I counted 218 ( that is huge for a minor chain. Footlocker and its derivatives haven’t provided anything on their maps. But all three stores have the shoe listed on their release calendar, which is usually an indication that it will be available in substantial numbers. Let’s consider the assumptions below:
- I’ll assume that Nike will take a 1/4 of the production, Footlocker, Footaction & Champs will also receive 1/4 , Finishline, JD Sports Hibbett will split another 1/4, and minor chains all together will account for the remaining 1/4. I’m only considering North America in this post ( notice that I didn’t include international locations).
2.We’ll also assign an average of 24 pairs per FTL store, 18 per FTA store & 18 per Champs; and we’ll give the online stores about 1/3 of the total the physical stores are given.
- We’ll also assign an extra ⅓ to Eastbay from the combine online allocations from FTL, FTA and Champs
- We’ll also assume that ⅔ of each of the FTL, Champs and FTA were allocated that is 600 from FTL, 181 from FTA and 365 from Champs. Now let’s run our numbers.
Running The Numbers:
Footlocker’s physical store numbers based on our assumptions: 24 x 600=14400 pairs
Footaction’s numbers ( physical sores): 181 x 18=3258 pairs
Champs numbers ( physical stores): 365 x 18=6570 pairs
Total ( FTL+ FTA+ Champs) in stores= 24228 pairs
Total ( FTL+ FTA+ Champs ) online=24228/3= 8076 pairs
Eastbay= 6076 /3= 2692 pairs
Grand Total ( online + in stores)= 24228 + 8076 +2692= 34996 pairs let say 35,000 pairs
Sneaker Boutiques numbers are negligible so our total for North American is = 140,000 pairs
If we were to incorporate the rest of the World, we can double this number 140,000 x 2= 280,000 and assume that 300k + pairs could be made
PS: As you all know, I always have to add this disclaimer because every single projection that I make is purely based on assumptions that I have set. It is meant to give you an idea of what to expect, I don’t work any of these brands/retailers I mentioned and have no access to their numbers. I’m only using what is available to create plausible assumptions.
I recorded the last two days sales and the histogram is a summary of the last 180 sales that occurred. I took the averages for each day, and you can clearly see that the market value of the shoe has remained relatively the same within the $227-$229 price range. The shoe costs about $182 after tax, let’s see what kind of margin we can expect.
The markup is about 14% so folks are looking at profits ranging from $20-$25. This is probably the least profitable shoe in the month of February. So far, a good strategy for this shoe will be to score multiple pairs, let’s see if there are sizes that yield to better margins.
Sizes 14,14.5 and 15.5 yielded to highest returns $242,$243 and $307 for the following profits: $38, $39 and $97. Overall larger sizes 12 and above are the better ones ( I suspect that men are targeting them).
The Air Jordan 1 UNC To Chicago is definitely going to be another good one for retailers. I do think its secondary market value will drop by 5% or 10% after release date and remain constant after that.
There you have it folks.
RELEASE INFORMATION/ WHERE TO BUY
Air Jordan 1 UNC To Chicago
style#CD0461-046, $170, February 14
You can also purchase the shoe on eBay from our featured sellers in the listings below
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