The Adidas Yeezy Earth edition will officially release on February the 22nd and is part of the new region collection. The shoe features an earth like primeknit upper with a darker shade of tan on the lateral stripe. Completing the shoe is the customary boost midsole for maximum cushioning enveloped in a gum sole. As mentioned in my first sentence, the Adidas Yeezy 350 Earth is part of the new region collection released by the brand; this particular model will only be available in the Americas ( North and South America). I’ll organize all the data obtained from the Adidas store finder page in the graphs below, and that will help in projecting the number of units/pairs that could’ve been made.
You can see from the graph that a total of 48 stores were allocated in South America ( with Brazil leading the charge with a total of 16 stores given an inventory). A total of 48 stores were also given an inventory in Canada, which I find very interesting, I’m wondering if Adidas did that on purpose or this just happened by chance. I purposely didn’t include the USA because so far the only stockists I’ve confirmed are Adidas ( 4 stores allocated), Yeezysupply, Hibbett, Finishline, Jeffrey,SNS,Sheikh, JD Sports, The Walking Closet, Sheikh, KicksUSA, Social Status,Woodstack, APB Store, Extra Butter, Bodega, Jimmy Jazz, Bait, Lace up, Sesinko and DTLR. I’m suspecting that Footlocker will also be included but there is nothing on the release calendar indicating that. With this information, we can create some assumptions and run our numbers.
- We’ll assume that USA will receive ½ of the inventory while Canada and South America will split the other half
- There are about 20 sizes available for the model so we’ll assume that each store will receive about 6 pairs per size hence 120 pairs per store
- We also have to account for the online allocation which is probably and additional 1/4 added from the total obtained via physical stores
Now let’s run our numbers:
Canada + South America ( in stores)= 120 X ( 48+48)=11520 pairs
USA allocation= 11520 pairs ( from our initial assumption)
Total allocation= 11520 x 2 + 2880 x 2= 28800 pairs or let say 30,000 pairs
PS: As you all know, I always have to add this disclaimer because every single projection that I make is purely based on assumptions that I have set. It is meant to give you an idea of what to expect, I don’t work any of these brands/retailers I mentioned and have no access to their numbers. I’m only using what is available to create plausible assumptions.
The graph above shows sales records from the past 3 days and you can see that the shoe has been trending down. It lost about 10.34% of its value in 3 days and i’m suspecting that it will lose another 5% before the time the shoe releases officially. With that said, I’m projecting the overall average resale value to be about $305. The retail value of the Adidas Yeezy 350 V2 Earth is $225 before tax and about$238.5 after tax. If the resale value is $305 indeed, folks are looking at 16.37% markup for profits ranging from $30-$40. Now let’s see what the most lucrative sizes are.
Sizes 4,4.5 and 5.5 recorded the highest sales with the following respective numbers $351, $380 and $352. At that rate folks are looking at markups between 33.75% to 45% for profits between $80 and $105.
All the other sizes range anywhere from $310 to $340 for respective markups of 18.28% to 29.56% yielding to profits between $44 and $70.
There you have it folks.
Adidas Yeezy 350 V2 Earth
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