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YMC X New Balance 990 Benjamin Bread | Buy It Now

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Shoe City and New Balance’s latest project the YMC New Balance 990 Benjamin Bread is set to officially release on March the 23rd. The shoe was obviously inspired by the new $100 bill and you can recognize elements of the moolah on the uppers. Shoe City did a poor campaign with this project; their website only features a picture of the shoe. There is no narrative behind it; the only way one can come up with a possible story is by looking at the pictures. This is why certain retailers fail to sell their merchandise; they may have a great commodity but consumers aren’t just going to buy the product if they aren’t engaged. The shoes are without a doubt worth acquiring but it takes more than just a few pictures to make a sale.


They feature a mixture of pigskin and mesh on the upper part ; the tongue along with the inner liner were constructed with dual density foam to deliver comfort and foot stability.Cushioning is an integral part of the 990 model  with the use of THE ENCAP technology on the midsole ( a combination of a core EVA encapsulated in a PU shell for superior cushioning). New Balance has also made some improvement with the version 4 of the 990’s to enhance breathability.

YMC X New Balance 990 Benjamin Bread


Up Close with The Exclusive New Balance M990DMV4 NB 990 DMV

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