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UA Curry 5 Gold Edition Releases Today, Under Armour ‘s Bold Statement

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The UA Curry 5 gold edition is releasing today in two separate colorways, the white/gold and the black/gold. Under Armour is making a subtle bold statement with these two sneakers, they are basically delivering the 2018 NBA title to Chef Curry and his squad and rightfully so. The Warriors are the favorite going into this year’s final because they are loaded with four perennial All Stars that make up their famous “Death Line up”. I wrote about the negative impact of the Super Team concept a week ago , see link below

The NBA Super Teams Are A Reason Why Basketball Sneakers Are Dead

The Warriors’s game last night and their last series with Houston showed that they aren’t unbeatable. It’s still a team that relies on volume triples to beat their opponent. One of the greatest assets of Golden States is their defense commanded by Draymond Green who is very vocal during each game. He sees each play as they unfold and is able to make quick adjustments to prevent the other team from getting easy buckets. Anyway this post was about the UA Curry 5 Gold and here I am talking only basketball. A friend of mine sent me the picture you see below and you can clearly see that Curry’s signature shoes came in last place.

Under Armour hasn’t really pushed Curry’s sneakers and my partner Chris from ARCH wrote about it, see link below

How Under Armour Has Failed Steph Curry

Again this post was about the Curry 5 but I keep going off  on a rabbit trail. Like I said UA is making a very bold statement with these shoes but there has been literally no campaigns for it, at least not that I know of. On the other hand, Nike is doing a phenomenal job with Lebron James. He is actually the underdog going into this year’s final and Nike released a video yesterday paying tribute to his “Chosen 1” Tattoo. Under Armour has not done anything of the sort for the face of their basketball line, Steph Curry. But somehow the brand expects folks to just jump on the UA Curry 5 Gold edition. Unless they are limited, I don’t see them flying off shelves ( maybe in Dub City only) and that’s not a good look for the brand. For those interested in buying the shoes, see release details below

RELEASE INFORMATION

UA Curry 5 white/Gold

style#3020657-100, $130

PURCHASE LINK-FOOTLOCKER LIVE NOW

PURCHASE LINK-FINISHLINE LIVE 10AM 6/1

UA Curry 5 black/gold

style#3020657-001, $130

PURCHASE LINK-FOOTLOCKER LIVE NOW

PURCHASE LINK FINISHLINE LIVE 10AM 6/1

I was checking to see how the shoes were doing on third party marketplaces and StockX shows no recorded sales at all. eBay on the other hand shows only one sale at $249 ( probably coming from a Warrior’s fan). This would have never been the case a few years ago with the Curry 1, and you know why? Because each shoe had a strong narrative behind it and Under Armour actually invested in several campaigns ( it also helps that Steph was still considered an underdog).

Under Armour Ought To Ready Up For Curry’s Return, The UA Curry 4& 5

UNDER ARMOUR UA CURRY 5 (Size 10.5) 3020657-107 WELCOME HOME

$79.00
End Date: Thursday Jun-27-2019 19:23:14 PDT
Buy It Now for only: $79.00
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*EXCLUSIVE* Under Armour UA Curry 5 Copper Black VR Pop Up Size 15 *LIMITED*

$150.00
End Date: Tuesday Jul-9-2019 18:26:43 PDT
Buy It Now for only: $150.00
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Under Armour Stephen Curry 6 VI Working on Excellence Black and White 101 UA

$168.00
End Date: Saturday Jun-29-2019 18:21:17 PDT
Buy It Now for only: $168.00
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Under Armour Curry 5 Welcome Home White Neon Coral 3020657-107 UA Mens 13

$45.00
End Date: Thursday Jul-11-2019 11:38:05 PDT
Buy It Now for only: $45.00
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Steph curry UA 5 Size 9 Cooper Limited

$51.00
End Date: Friday Jun-21-2019 10:17:59 PDT
Buy It Now for only: $51.00
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Curry 5 “International Smoke” Size 13

$105.00
End Date: Wednesday Jul-17-2019 17:20:21 PDT
Buy It Now for only: $105.00
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Under Amour CURRY 5 Men's Basketball Shoes Beige Brown 3020657-101 New w/Box

$94.99
End Date: Saturday Jun-29-2019 11:06:46 PDT
Buy It Now for only: $94.99
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Mens UNDER ARMOUR UA CURRY 5 3020657-107 WELCOME HOME White US Size 8 Sneakers

$69.99
End Date: Sunday Jul-7-2019 17:07:04 PDT
Buy It Now for only: $69.99
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Steph curry UA 5 Size 10 Custom Black/White (used But Good Condition)

$50.00
End Date: Thursday Jul-11-2019 18:14:54 PDT
Buy It Now for only: $50.00
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New! Under Armour Curry 5 3020657-005 Black Cyber Monday UA Mens Shoes n1

$103.99
End Date: Friday Jul-12-2019 18:47:34 PDT
Buy It Now for only: $103.99
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Under Armour Curry 5 Welcome Home White Neon Coral 3020657-107 UA Mens size 13

$140.00
End Date: Wednesday Jul-17-2019 14:37:14 PDT
Buy It Now for only: $140.00
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UNDER ARMOUR CURRY 5 BLACK - 3020657-005

$82.13
End Date: Thursday Jul-11-2019 17:14:24 PDT
Buy It Now for only: $82.13
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tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to providing our audience with more in depth information on sneakers . I have spent a lot of time writing projections on sneakers as far as the retail market is concerned. I also educate my audience on ways to identify fake/ replica sneakers. The AHN network covers a variety of sneaker related topics
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