I shared a post two days ago about the new Curry 5 and some possible reasons that led Under Armour to release the fifth edition so quick, see link below
Under Armour has been delivering engaging content to promote the Curry line. The brand has actually released a video on youtube with a great narrative to support it. The Curry 1 and 2’s were successful because of the amount of tales they embodied. UA lost that with the Curry 3 and is desperately trying to recapture that momentum. I still think the Curry 5 was released a little too prematurely but UA must have a good reason for it. I talked about it in the post above ( read it).
The Under Armour Curry 5 Pi
According to UA,
Inspired by the ancient Pi equation of “squaring the circle,” the Curry 5 Pi was designed with one thing in mind – to continue helping Stephen achieve the impossible on court.
Pi is the source of mathematical anomalies, equations that cannot be solved because of the transcendence of the number; an appropriate metaphor for Stephen…[He] shook up the status quo – smaller, quicker, and shiftier, with range that turned the court into a 40-foot playground.
The Curry 5 embodies Stephen and the idea of being wired different; what it means to achieve the impossible, to break the mathematical norm and expectations of what a basketball player can be.
The shoes were limtied to only 314 pairs in keeping with “Pi”. I think UA is on the right track and thsi might breathe some life into Curry’s line. Watch the video below
WHERE TO BUY?
