Nike’s marketing genius was put on display again a few nights ago via the NBA TNT crew. Ernie had on a pair of flyease Jordans that was specifically designed to help kids with disabilities – the shoe in question is built with a mechanism that allows the wearer to put it on and off with ease. But that wasn’t the only commodity that was showcased. The crew introduced the All Star Game attires for both the eastern and western conference. And lastly each one of the members was graced with a pair of the Air Jordan 3 Red Cement SE ( the shoe by the way reminds me a lot of the Jordan 3 Doernbecher ).
Nike definitely knows how to market its products , the tnt crew is naturally funny and I’m sure that this subtle advertisement will pay some dividends, especially with the Jordan 1 flyease. Here is a quick look at last night show
Air Jordan 3 SE Red Cement
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