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The New Balance 990 M990NB4 Will Only Cost $100 | Limited To 1500 Pairs

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The New Balance 990 was originally introduced in 1978 and four years after that, the model became the first sneaker to break the $100 mark. New balance is paying homage to the original $100 price with the latest iteration of the 990 model schedule to drop officially on April 14th.

I wonder if other brands did the same thing how much their revenues will increase. Imagine if Nike decided to recycle all the original Jordan sneakers ( with the same OG materials) and honored the OG price as well. I think it’s a brilliant idea and New Balance is unto something great. The 990’s currently cost $170-$175 so pricing them at $100 is incredible. This is a great incentive for the consumer and it shows that the brand wants to familiarize itself with its fan base. New Balance is definitely understanding the signs of the time; we’re living an age where the consumer has a variety of choices and the brand that can best meet his/her needs ( fashion, style, comfort, price point) will win. This move by NB will have some big dividends and I can guarantee you that other brands will have to follow suit. I won’t get into further details but I’m expecting Adidas and even Nike to parallel NB within the next six months.

THE SHOES

Making its come-back in authentic grey suede, mesh and navy details run throughout. The OG ‘dad-sneaker’; the 990 arrives with its chunky sole and breathable uppers providing comfort and durability to the ‘80s suburban public. Now an icon in its own right, the best-selling sneaker is back, re-issued with ‘EST 1982’ embroidery across the sides, while classic ENCAP® technology works within the bulky sole to provide premium support and pure dad-core at the sneaker’s original price tag of $100 (£72).

RELEASE INFORMATION

New Balance 990 ” Grey”

Style#M990NB4, $100

ENTER DRAW NOW VIA END -CLICK HERE

[M990RY4] Mens New Balance M990 V4 - University Blue

$99.99
End Date: Tuesday Jan-29-2019 9:06:16 PST
Buy It Now for only: $99.99
Buy It Now | Add to watch list

[M990MG4] Mens New Balance M990 V4 - Military Green Running Shoe

$99.99
End Date: Tuesday Jan-29-2019 9:06:16 PST
Buy It Now for only: $99.99
Buy It Now | Add to watch list

[M990GL4] Mens New Balance M990 v4 Grey Running Shoe - All Widths Available

$129.99
End Date: Tuesday Jan-29-2019 9:09:27 PST
Buy It Now for only: $129.99
Buy It Now | Add to watch list

[M990MG4] Mens New Balance M990 V4 - Military Green Running Shoe

$99.99
End Date: Tuesday Jan-29-2019 9:06:16 PST
Buy It Now for only: $99.99
Buy It Now | Add to watch list

[M990GL4] Mens New Balance M990 v4 Grey Running Shoe - All Widths Available

$129.99
End Date: Tuesday Jan-29-2019 9:09:27 PST
Buy It Now for only: $129.99
Buy It Now | Add to watch list

[M990GL4] Mens New Balance M990 v4 Grey Running Shoe - All Widths Available

$129.99
End Date: Tuesday Jan-29-2019 9:09:27 PST
Buy It Now for only: $129.99
Buy It Now | Add to watch list

[M990GL4] Mens New Balance M990 v4 Grey Running Shoe - All Widths Available

$129.99
End Date: Tuesday Jan-29-2019 9:09:27 PST
Buy It Now for only: $129.99
Buy It Now | Add to watch list

[M990GL4] Mens New Balance M990 v4 Grey Running Shoe - All Widths Available

$129.99
End Date: Tuesday Jan-29-2019 9:09:27 PST
Buy It Now for only: $129.99
Buy It Now | Add to watch list

 

tayib salami

tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics
tayib salami