Press "Enter" to skip to content

The New Balance 990 M990NB4 Will Only Cost $100 | Limited To 1500 Pairs

Sharing is caring!

The New Balance 990 was originally introduced in 1978 and four years after that, the model became the first sneaker to break the $100 mark. New balance is paying homage to the original $100 price with the latest iteration of the 990 model schedule to drop officially on April 14th.

I wonder if other brands did the same thing how much their revenues will increase. Imagine if Nike decided to recycle all the original Jordan sneakers ( with the same OG materials) and honored the OG price as well. I think it’s a brilliant idea and New Balance is unto something great. The 990’s currently cost $170-$175 so pricing them at $100 is incredible. This is a great incentive for the consumer and it shows that the brand wants to familiarize itself with its fan base. New Balance is definitely understanding the signs of the time; we’re living an age where the consumer has a variety of choices and the brand that can best meet his/her needs ( fashion, style, comfort, price point) will win. This move by NB will have some big dividends and I can guarantee you that other brands will have to follow suit. I won’t get into further details but I’m expecting Adidas and even Nike to parallel NB within the next six months.

THE SHOES

Making its come-back in authentic grey suede, mesh and navy details run throughout. The OG ‘dad-sneaker’; the 990 arrives with its chunky sole and breathable uppers providing comfort and durability to the ‘80s suburban public. Now an icon in its own right, the best-selling sneaker is back, re-issued with ‘EST 1982’ embroidery across the sides, while classic ENCAP® technology works within the bulky sole to provide premium support and pure dad-core at the sneaker’s original price tag of $100 (£72).

RELEASE INFORMATION

New Balance 990 ” Grey”

Style#M990NB4, $100

ENTER DRAW NOW VIA END -CLICK HERE

Men's New Balance 990 v4 Running Shoes Grey Nubuck Sizes 10.5-13 (D, M)

$139.95
End Date: Tuesday Sep-4-2018 14:40:20 PDT
Buy It Now for only: $139.95
Buy It Now | Add to watch list

Men's New Balance 990 v4 Running Shoes Yellow Sizes 8-13 (D, M)

$134.95
End Date: Thursday Aug-30-2018 13:11:51 PDT
Buy It Now for only: $134.95
Buy It Now | Add to watch list

NEW BALANCE 990V4 MEDIUM BURGUNDY M990BU4 MENS US SIZES

$99.88
End Date: Monday Sep-3-2018 14:50:55 PDT
Buy It Now for only: $99.88
Buy It Now | Add to watch list

New Balance Men's Running Shoe Grey made in USA M990GL4

$134.12
End Date: Monday Sep-3-2018 16:52:13 PDT
Buy It Now for only: $134.12
Buy It Now | Add to watch list

New Balance 990 Men's Running Shoes Military Green M990MG4 Sizes 8-13 (D, M)

$129.95
End Date: Tuesday Sep-4-2018 13:41:24 PDT
Buy It Now for only: $129.95
Buy It Now | Add to watch list

EXCLUSIVE NEW BALANCE M990 SG3 SLIDES SLIP ON LIFESTYLE SNEAKER GREY SIZE 13

$150.00
End Date: Wednesday Sep-12-2018 23:50:34 PDT
Buy It Now for only: $150.00
Buy It Now | Add to watch list

Men's New Balance 990 v4 Running Shoes Angora Sizes 8.5-14 (D, M)

$139.95
End Date: Tuesday Sep-4-2018 13:38:45 PDT
Buy It Now for only: $139.95
Buy It Now | Add to watch list

New Balance M990 # M990CP4 Red Navy Medium Width Men SZ 7.5 - 13 Ship Now

$149.00
End Date: Sunday Aug-26-2018 10:26:37 PDT
Buy It Now for only: $149.00
Buy It Now | Add to watch list