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The New Balance 990 M990NB4 Will Only Cost $100 | Limited To 1500 Pairs

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The New Balance 990 was originally introduced in 1978 and four years after that, the model became the first sneaker to break the $100 mark. New balance is paying homage to the original $100 price with the latest iteration of the 990 model schedule to drop officially on April 14th.

I wonder if other brands did the same thing how much their revenues will increase. Imagine if Nike decided to recycle all the original Jordan sneakers ( with the same OG materials) and honored the OG price as well. I think it’s a brilliant idea and New Balance is unto something great. The 990’s currently cost $170-$175 so pricing them at $100 is incredible. This is a great incentive for the consumer and it shows that the brand wants to familiarize itself with its fan base. New Balance is definitely understanding the signs of the time; we’re living an age where the consumer has a variety of choices and the brand that can best meet his/her needs ( fashion, style, comfort, price point) will win. This move by NB will have some big dividends and I can guarantee you that other brands will have to follow suit. I won’t get into further details but I’m expecting Adidas and even Nike to parallel NB within the next six months.

THE SHOES

Making its come-back in authentic grey suede, mesh and navy details run throughout. The OG ‘dad-sneaker’; the 990 arrives with its chunky sole and breathable uppers providing comfort and durability to the ‘80s suburban public. Now an icon in its own right, the best-selling sneaker is back, re-issued with ‘EST 1982’ embroidery across the sides, while classic ENCAP® technology works within the bulky sole to provide premium support and pure dad-core at the sneaker’s original price tag of $100 (£72).

RELEASE INFORMATION

New Balance 990 ” Grey”

Style#M990NB4, $100

ENTER DRAW NOW VIA END -CLICK HERE

New Balance M990GL4 Grey Suede Mens Running 990v4 Made in USA (Widths D 2E 4E)

$149.99
End Date: Tuesday Jun-12-2018 13:35:29 PDT
Buy It Now for only: $149.99
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New Balance Mens M990AF4 Made in USA Grey/White M990AF4

$135.00
End Date: Friday Jun-15-2018 6:54:56 PDT
Buy It Now for only: $135.00
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Men's New Balance M990v4 990 Running Athletic Shoes M990BK4 Black

$67.41
End Date: Friday Jun-22-2018 15:47:14 PDT
Buy It Now for only: $67.41
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Mens New Balance M990BB4 GL4 RD4 M990v4 Premium Running Shoes Sneakers USA Made

$129.90
End Date: Saturday Jun-2-2018 13:13:30 PDT
Buy It Now for only: $129.90
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New Balance M990NLE4 (Navy Suede) Suede Running 990v4 Made in USA Mens 8-13

$149.99
End Date: Wednesday May-30-2018 15:42:15 PDT
Buy It Now for only: $149.99
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New Balance M990BB4 Black Suede Mens Running 990v4 Made in USA (Widths D 2E)

$149.99
End Date: Thursday Jun-7-2018 12:56:12 PDT
Buy It Now for only: $149.99
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New Balance "Made in USA" Men 990v4 AG4 Suede Runners, Angora

$174.95
End Date: Monday Jun-25-2018 16:23:41 PDT
Buy It Now for only: $174.95
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Mens New Balance 990v2 Made In USA Grey White M990XG2

$199.99
End Date: Monday May-28-2018 11:46:49 PDT
Buy It Now for only: $199.99
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