The Jordan 13 Island Green Is Available Now For $159.99 | The Implications

Jordan 13 Island Green Is Available Now For $159.99

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I wrote a post about the current resale value of the Air Jordan 13 Island green a couple of weeks ago with the intention of pointing out a serious issue with general release sneakers. In the post I asserted that for retailers to compete with third party marketplaces, they would have to price- match places like Stockx ( since the platform pretty much regulates what the consumer is willing to pay for a certain shoe). Well two days ago I walked into my local mall and saw that the Jordan 13 island green was marked down to $159.99.

Jordan 13 Island Green Is Available Now For $159.99
This took place on Saturday November the 30th

In the article that I wrote, I made the following observation


 Also let’s let’s mention how the overall value went from $198.21 before the shoe released officially to $181.79 on the day it released. The shoe lost about $16.42 in its after market value. Now let’s jump into the sales’s records after release date. the overall average sale value iss about $164.14 ( 22.57% below the $200 retail tag with MD tax included within a 30 day interval).

Here is the interesting part about my discovery at the mall- it’s only been 22 days since the shoe has officially dropped. So what is causing a major retailer like Champs to drop the price by 20% already? Some will say it is because of Black Friday so stores want to stimulate sales by enticing customers. As much as that is true I think Champs has realized that the Jordan 13 island green is a toxic shoe. In other words , if the company chooses to keep the shoe at the $200 suggested value, they run the risk of sitting on it for several months. So the only other option is to use Stockx as a gauge to price their inventory. I’m suspecting that we are witnessing a major change in the retail market-major and minor chains are going to indirectly rely on third party marketplaces to drive their sales or die. In other words, retailers are going to find a way to cater to the consumer’s needs by running parallel with third party marketplaces’s prices.

But I think retailers are still reluctant to be co linear with their e-commerce shops. I wouldn’t have known that the Jordan 13 Island Green had been marked down Had I not visited the mall. Why is this important? As enticing as the price is, it isn’t accessible to the online customer.

Jordan 13 Island Green Is Available Now For $159.99 1

I don’t understand the reasoning behind this, the shoe is still going for $200 online but only $159.99 in stores. This is a $40 gap ( 20% difference). Champs is relying on a shaky foot traffic to sell this shoe  and that’s not sufficient. I’m not sure why the company insists on keeping the item’s price at $200 online and $159.99 in stores. Maybe it has to do with their clauses with Nike ( I don’t know I’m just speculating). All I’m saying is physical stores and their online counterparts have to be one.

Jordan 13 Island Green Is Available Now For $159.99 2

The AJ 13 island green’s current average sale price on StockX is $170 , which is $10 lower than the stores’s price at Champs ( $159.99). So how come Champs is still sitting on several units? Well you don’t need to be Einstein to know the obvious- the ecommerce price is still $200 so where do you think the customer will purchase the shoe from? Champs online or StockX, or maybe they’ll take an uber and find the closest Champs store around?

General Release Jordan Retros Resale VS Retail Value | The Implications

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