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The Nike Air More Uptempo Supreme Is A Dumb Project

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I grew up in the 90’s so my tolerance for depthless things is close to zero; I understand Supreme has put out a fair amount of unique products, and they have some of the best collabs out there. But it gets to the point where everything becomes monetized and we can all see through it. The whole “supreme brick” idea was a gimmick, and I still can’t fathom how anyone in their right mind will purchase a brick just because of the supreme label.  One of the best Nike’s joint work with Supreme was the “nike sb dunk low supreme“- the shoes did not carry the ” they just want to make money on me” aura with it. But the Nike Air More Uptempo Supreme is synonymous to : let’s give these fools another reason to spend their peanut money.

Nike has every right to do whatever they want with their products , but I believe the consumer’s opinion matters. The uptempo is a classic shoe; for guys like us who grew up in the golden era, the uptempo reminded us of the Chicago Bulls, MJ and Scottie Pippen ( his on -ball relentless defense, his dunk on Patrick Ewing). I was very excited when they released this year and I wish Nike would drop the red and black colorway in men’s instead of these supreme.

The first pictures of the Nike Air More Uptempo Supreme show an all black sneaker; and this is what killed me- both brands have the nerve to replace the bold “AIR” text on the side panels with the Supreme logo. The “AIR” was what put the icing on the cake, it made the shoes iconic. It’s utterly blasphemous for Nike to allow this; there has to be rules to this game. Some sneakers shouldn’t be part of a collab project and the uptempo is one of them. You can call me grumpy old man but I think Nike overdid it with these. I wonder what motivated them beside money to make the supreme uptempo? Are they so consumed with erasing Adidas new success that they will do anything for that reason?

Check out the pictures below and let me know what your thoughts are on what I think was a dumb idea.

Nike Air More Uptempo Black/Black-Grey 3M Men's Basketball Shoes 414962-004

$159.95
End Date: Wednesday Aug-1-2018 3:22:39 PDT
Buy It Now for only: $159.95
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921948 100 NIKE AIR MORE UPTEMPO '96 RETRO TRIPLE WHITE SCOTTIE PIPPEN 9.5 MENS

$159.99
End Date: Tuesday Aug-21-2018 21:09:33 PDT
Buy It Now for only: $159.99
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Nike AIR MORE UPTEMPO '96 921948-102 'Pippen' WHITE/VARSITY RED-WHITE sz 7-13

$164.50
End Date: Saturday Aug-18-2018 7:54:23 PDT
Buy It Now for only: $164.50
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Nike Air More Uptempo Black/Black-Grey 3M Men's Basketball Shoes 414962-004

$159.95
End Date: Wednesday Aug-1-2018 3:22:39 PDT
Buy It Now for only: $159.95
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NIKE AIR MORE UPTEMPO White and Varsity Red 921948 102 Scottie Pippen Size Retro

$202.00
End Date: Monday Jul-23-2018 5:23:03 PDT
Buy It Now for only: $202.00
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Rare Nike Air More Uptempo Black/White 414962-001 Men’s Size 11

$149.99
End Date: Sunday Jul-29-2018 18:05:02 PDT
Buy It Now for only: $149.99
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MENS NIKE AIR MORE UPTEMPO TRIPLE BLACK 3M REFLECTIVE 414962-004 SIZE 11 DS 100%

$150.00
End Date: Sunday Aug-19-2018 17:31:26 PDT
Buy It Now for only: $150.00
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Nike Air More Uptempo '96 NY Knicks White Royal Blue Ewing 33 Pippen 921948-101

$218.99
End Date: Sunday Aug-12-2018 15:22:26 PDT
Buy It Now for only: $218.99
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Nike Air More Uptempo '96 NY Knicks White Royal Blue Ewing 33 Pippen 921948-101

$218.99
End Date: Sunday Aug-12-2018 15:22:26 PDT
Buy It Now for only: $218.99
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Nike Air More Uptempo Supreme Red Shoe Athletic Basketball Men Shoes CHOOSE SIZE

$129.99
End Date: Sunday Aug-19-2018 12:16:01 PDT
Buy It Now for only: $129.99
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NIKE AIR MORE UPTEMPO 3M TRIPLE BLK REFLECTIVE [414962 004] PIPPEN MEN'S SZ 10.5

$168.95
End Date: Friday Aug-3-2018 22:53:29 PDT
Buy It Now for only: $168.95
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Nike Air More Uptempo 96 Obsidian Dark Navy White Pippen 921948-400 SZ 10 Jordan

$134.99
End Date: Monday Aug-20-2018 21:29:27 PDT
Buy It Now for only: $134.99
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Nike Air More Uptempo QS NYC City Pack Wolf Grey Navy Mens sizes AJ3137 001

$179.99
End Date: Sunday Aug-19-2018 10:39:18 PDT
Buy It Now for only: $179.99
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NIKE AIR MORE UPTEMPO Brand New Size 12

$129.00
End Date: Tuesday Aug-21-2018 13:57:22 PDT
Buy It Now for only: $129.00
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2017 Nike Air More Uptempo Black Reflective 96 414962-004

$179.99
End Date: Thursday Aug-16-2018 14:46:35 PDT
Buy It Now for only: $179.99
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