I was very excited when I came across pictures of the Air Force 1 “What The LA” a week ago, if you didn’t read my post about it, see link below
One of the things that I mentioned in the post was Nike’s lack of restraint when it comes to protecting the uniqueness of a theme or concept. I didn’t have to wait too long to see the “concept overkill” put on display again- the Nike Air Force 1 What The NYC scheduled to release on October the 17th screams the beginning of another “concept overkill”. To Nike’s defense, the Edit To Amplify was put into action to give consumers what they want, but even the “edit to amplify” ought to be put on a tight leash. What I’m trying to say is that just because consumers are thirsting after certain products/concepts, Nike shouldn’t flood the market with those products or concepts. It’s a slippery road that every brand must walk on and the only way to avoid falling is to stay in touch with the market being targeted.
The Nike Air Force 1 What The NYC didn’t WOW me as much as the AF1 What The LA did but I still think it’s a good looking shoe that will not have a long shelf life.
Nike Air Force 1 What The NYC