How was the 990V5 ‘Fast Lane’ created?
Simply, it was inspired by fun and family. The 990V5 ‘Fast Lane’ is the physical embodiment of a good time. The vibe of bowling is fun, competitive, silly, wholesome, high-stakes – it’s all around inclusive. Whether young or old, novice or professional, strangers or old friends, bowling brings you together. Nothing feels more at home than a bowling alley and my goal was to bring together these nostalgic opposites in a contemporary way. I gave the bowling shoe an elevated design of contrast colors and details so everyone can have a pair of the pastimes distinguishable shoe in their everyday life.
You can check out DTLR editorial for the entire story behind the design
New balance has always dropped some gems and I came across another jaw dropping pair of the 990 this morning at my local Dtlr . I asked the manager about the shoe and he told me that it was designed by one of the Dtlr sneaker designer June Sanders, here is what he said during an interview about the inspiration behind the New Balance 990V5 Fast Lane,
The shoe is built with premium leather materials and features a myriad of colors including grey, red, blue, black. You can grab a pair now by referring to the link below
New Balance 990v5 Fast Lane
Latest posts by tayib salami (see all)