Ewing Athletics has partnered with Death Row Records, the world’s most dangerous record label, to create the label’s first official sneaker collaboration.
Founded in 1991, producer Suge Knight brought some of the rap game’s best artists under one roof to personify the danger and allure of ’90s west coast street culture through music. Instrumental in reshaping American youth culture and popularizing gangsta rap, Death Row Records stunned fans with 11 platinum albums and over 50 million albums sold worldwide.
Now, Death Row Records has been immortalized on one of the most iconic sneakers of the ‘90s: Patrick Ewing’s 33 HI. Fans will be able to celebrate the era and purchase the collaborative sneaker at the Death Row Records x BAIT Los Angeles pop-up event on April 10 (event flyer attached), moderated by music industry veteran John Payne