This week is loaded with all types of sneaker releases from several brands but as usual Nike always takes center stage. Between February the 14th and the 15th alone, we are being treated to the Black Infrared 6, the Obsidian 1’s ( ladies only), the Turbo Green 1 just to name a few. My job this morning is to come up with a believable estimate of the number of pairs of the Turbo Green Aj1 that could’ve been made. I could’ve just stuck with using my linear regression equation but I decided to go the harder route- the number of retailers, the assumptions and then the computation. Beside Nike, all the major and minor retailers will also carry the Turbo Green 1’s ( that is good news). We’ll lean on the inferences below:
Footlocker, FTA, Champs and Eastbay will receive about 1/3 of the entire inventory
Their online locations will receive about 1/3 of the inventory the stores are getting.
.Each physical location will receive an average of 12 pairs ( most stores are operating on the app reservatipn basis so i’m assuming the allocation will be small hence the 12)
About 335 FTL stores will be given an inventory ( all HOH included plus select other FTL stores) and 270 FTA stores will be considered.
FTL numbers= 335 x 12=4020, FTA = 270 x 12=3240, Champs= 133x 12=1596 . Now let’s estimate the online stores’s numbers,
(4020 + 3240 +1596)/3=2952
and Total from Footlocker and its derivatives= 2952 + 4020 +3240 + 1596=11808 or 12,000 pairs
The Grand Total ( for North America) based on the earlier assumptions would be:
12,000 x 3= 36,000 pairs ( men’s pairs)
Should You Cop To Flip?
Resellers drive this market and whatever shoe they can capitalize on will definitely benefit retailers as well. to answer the “should you buy to flip” question, we just have to collect a bit sales data from third party marketplaces. We’ll use eBay and Kixify to do this ( feel free to check StockX’s numbers if you want)
This is the data I collected via eBay; I recorded 5 sales that were $300 and above and all those included sizes 8,9,9.5 x2 and 10 ( smaller sizes will be leading to the highest margins as usual). sizes 10.5-13 were selling between $250 and $260 and a few sizes 10 and 11 sold for $249.95. The shoe has a retail price of $160 and if you live in maryland you’d be paying $169.60 after tax. The average market value based on the 19 sales recorded is $270.52. At that price we are talking about a $100 markup ( 59.33% mark up) which is definitely above average, so you can decide whether you should buy to flip or not.. you don’t need to be a rocket scientist to make your call.
You can clearly see that as a seller, you’d be better off selling the Jordan 1 Turbo Green via Kixify ( a sneakerhead third party marketplace) than eBay. Kixify’s average market value is $304.03 while ebay’s was $270. Chris from ARCH and I have been stressing out the obvious fact that consumers are going to gravitate towards more sneaker centered marketplaces like StockX and Kixify primarily because these places provide the type of content they are searching for. I’m not going to get into details about it, you can read my posts -clickhere and Chris’s posts-click here about this topic.
WHERE TO BUY THE AIR JORDAN 1 TURBO GREEN
You can also purchase the shoes now from our featured eBay sellers in the listings below
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