The Three Stripes definitely scored big with these Adidas Speedfactory AM4NHL Washington Capitals. Nike has literally dominated sneaker related news with every weekly release leaving Adidas with no breathing room at all. The Capitals’s victory yesterday was much needed not only for DC Natives but also for Adidas because the Capitals will be trending for the next 72 hours and even longer. It’s the perfect opportunity for Adidas to gain a little bit of momentum not only with sneakers but also with celebration gears in honor of the Capitals, they’ll definitely fly off shelves. Adidas can create all sort of narratives with this victory; for those who don’t know, DC teams have been plagued with losses for years so the Capitals winning yesterday is more than a simple victory but more like ” A VICTORY OVER THE DC SPORT’S CURSE”. Now imagine the type of backstories that Adidas can formulate with this; knowing consumers they’ll flock to commodities with inspiring narratives. Enough with the business side of things, check out the pictures below and grab yourself a pair.
Adidas Speedfactory AM4NHL Washington Capitals
CORE RED / CORE BLACK / CLOUD WHITE
Available for purchase on eBay see listings below
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