Adidas Speedfactory AM4NHL Washington Capitals |They Wasted No Time On That

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The Three Stripes definitely scored big with these Adidas Speedfactory AM4NHL Washington Capitals. Nike has literally dominated sneaker related news with every  weekly release  leaving Adidas with no breathing room at all. The Capitals’s victory yesterday was much needed not only for DC Natives but also for Adidas because the Capitals will be trending for the next 72 hours and even longer. It’s the perfect opportunity for Adidas to gain a little bit of momentum not only with sneakers but also with celebration gears in honor of the Capitals, they’ll definitely fly off shelves. Adidas can create all sort of narratives with this victory; for those who don’t know, DC teams have been plagued with losses for years so the Capitals winning yesterday is more than a simple victory but more like ” A VICTORY OVER THE DC SPORT’S CURSE”. Now imagine the type of backstories that Adidas can formulate with this; knowing consumers they’ll flock to commodities with inspiring narratives. Enough with the business side of things, check out the pictures below and grab yourself a pair.


Adidas Speedfactory AM4NHL Washington Capitals


Style#EE9618, $200

Inspired by the Washington Capitals. Designed to celebrate a championship. These running shoes were created using insights provided by runners and crafted at the adidas SPEEDFACTORY USA. Centered around Washington’s team colors, the AM4NHL features the Capitals’ logo on the medial side and adidas’ iconic 3-Stripes on the lateral side of the upper. Additionally, the team logo and NHL® logo are emblazoned onto the heel patch via Adidas

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