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Why Does Nike get away get away with releasing 88 sneakers in 60 day

Why Does Nike Get Away With Releasing 88 Sneakers In 60 Days?

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I’m neither a philosopher nor a deep thinker but the living God has granted me the permission to see a few things from His perspective. The one thing that is intriguing to me as I get older is- how contemporary the Holy Scriptures are. Every single event recorded in the word of God has its perfect match in the current era we are living in, and the generations before us can testify to the same truth. What I’m basically saying is that the Holy Scriptures always provide us with an accurate diagnostic  of our society from the macro to the micro level. By the way God exists objectively and if you want the undeniable argument for His existence, I’ll invite you to check out the post below

Even Sneakers Point To The Existence Of God

I was looking at December 2019 and January 2020  sneaker release calendar and Nike alone has put out about 88 notable sneakers. It’s important to understand why this is significant; I’m only mentioning marquee sneakers which means that Nike has actually released a lot more shoes than I’ve reported within a 60 day interval ( an average of 2 exclusive sneakers per day). If the brand is releasing that many sneakers within a short period of time, it leads me to believe that people are buying them.

And my question is – why do people feel the need to acquire so many sneakers? I’m not interested in superficial answers along these lines- I just love sneakers or  I’m an avid collector. And I’m also not interested in resellers answers either. My objective is to understand the “why” behind the purchases. The third chapter of the book of Ecclesiastes starts like this,

A Time for Everything

For everything there is a season, and a time for every matter under heaven:

a time to be born, and a time to die;
a time to plant, and a time to pluck up what is planted;
a time to kill, and a time to heal;
a time to break down, and a time to build up;
a time to weep, and a time to laugh;
a time to mourn, and a time to dance;
a time to cast away stones, and a time to gather stones together;
a time to embrace, and a time to refrain from embracing;
a time to seek, and a time to lose;
a time to keep, and a time to cast away;
a time to tear, and a time to sew;
a time to keep silence, and a time to speak;
a time to love, and a time to hate;
a time for war, and a time for peace.

And there are two particular verses in that same chapter that have captured my mind for years , they read  like this
 10 I have seen the business that God has given to the children of man to be busy with. 11 He has made everything beautiful in its time. Also, HE has put eternity into man’s heart, yet so that he cannot find out what God has done from the beginning to the end. 
Here is the thing , God has wired us to long for Eternity so nothing on this earth can satiate that desire that we inherently have. God has made everything to be beautiful in its own time ( so that every thing we desire on earth only gives us a temporary gratification ). Unless we  are satisfied in Him, we will never be truly satisfied. Sneaker brands like Nike with the help of psychologists have understood that fallen humans ( all of us ) have a yearning for the eternal but most of us are oblivious to it. So Sneaker companies give them a momentary fix that will only last till the next release date. And that yearning for the eternal continues to get worse as long as  the person subjected to it does not find the real source of his/ her true contentment. And consequently the desire for more short-lived pleasures gets amplified which means Nike has to release more sneakers ( which means more revenues for Nike). So if you wonder why Nike can get away with releasing so many sneakers, there is your answer. I’ll invite you to watch the lecture below by the late DR RC Sproul as he dives into the topic of “Eternity”.
tayib salami

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