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Travis Scott Air Jordan 1 Surprise Drop, Another Clever CDO Move By The Swoosh

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Nike released the Travis Scott Air Jordan 1 as a surprise  yesterday during the Rapper’s 2019 Grammy performance. This has been an ongoing custom for the brand as of late. Several supposedly exclusive sneakers have had a silent/surprise drop and I suspect it’s all part of the CDO ( consumer direct offense ) move. Just scroll down your Facebook/ Instagram/ Twitter feed if you’re a sneaker head  or are into sneakers to some extent and you’ll come across the screenshot below loaded with comments from consumers expressing their discontent, frustration or excitement ( for those who were in the loop).

Pay Attention, Nike Surprise Release Of The Air Jordan 11 “Win Like 82” 378037 123

Nike is keeping the consumers on their toes by attempting to coax them to remain hooked on Nike.com; in other words, since guys don’t want to miss this kind of surprise drop, Nike is indirectly forcing them to stay glued to the their website or app. The brand is a genius marketing machine and everything that is being thrown to the consumer has the CDO concept written all over it. Last year, the same thing took place when several models of Lebron’s signature shoes were releasing during his NBA games- folks were not only watching the games but they were also glued to Nike.com waiting for the sneaker to release so they could scoop up a pair. Again this is a brilliant move and I think more of the upcoming exclusive sneakers will be released in this manner.
If you missed out on the Travis Scott Air Jordan 1 yesterday, here is your chance to grab them via eBay frm our featured sellers

Air Jordan 1 High OG Travis Scott Sz. 9.5 GUARANTEED PREORDER!!!

$599.99
End Date: Thursday Feb-28-2019 16:21:47 PST
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Air Jordan 1 High OG Travis Scott Sz. Cactus Jack sz 12.5 Ds

$1,700.00
End Date: Friday Mar-22-2019 23:03:32 PDT
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Travis Scott x Air Jordan 1 High OG RESERVE NOW! 4/2019 release Pre Order

$1,050.00
End Date: Saturday Mar-23-2019 7:45:24 PDT
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Air Jordan 1 High OG “Travis Scott” SP Pre Order Size 10.5

$1,395.00
End Date: Friday Feb-22-2019 8:54:58 PST
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Air Jordan 1 High OG Travis Scott Sz. Cactus Jack sz.10

$1,750.00
End Date: Thursday Mar-21-2019 4:27:21 PDT
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Air Jordan 1 Turbo Green 9.5 2019 Travis Scott Cactus Jack Supreme Nike Limited

$295.00
End Date: Friday Mar-22-2019 9:37:01 PDT
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NIKE AIR JORDAN 7 RAPTOR off white 1 4 3 travis scott

$89.99 (1 Bid)
End Date: Saturday Feb-23-2019 19:56:37 PST
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Air Jordan 1 Retro High Spider Man Origin Story Size 15 New RARE TRAVIS SCOTT

$350.00
End Date: Thursday Mar-21-2019 11:50:32 PDT
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Air Jordan 1 High OG “Travis Scott” SP Size 10 1/2

$2,599.00
End Date: Tuesday Mar-19-2019 4:47:59 PDT
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tayib salami

tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics
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