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Travis Scott Air Jordan 1 Surprise Drop, Another Clever CDO Move By The Swoosh

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Nike released the Travis Scott Air Jordan 1 as a surprise  yesterday during the Rapper’s 2019 Grammy performance. This has been an ongoing custom for the brand as of late. Several supposedly exclusive sneakers have had a silent/surprise drop and I suspect it’s all part of the CDO ( consumer direct offense ) move. Just scroll down your Facebook/ Instagram/ Twitter feed if you’re a sneaker head  or are into sneakers to some extent and you’ll come across the screenshot below loaded with comments from consumers expressing their discontent, frustration or excitement ( for those who were in the loop).

Pay Attention, Nike Surprise Release Of The Air Jordan 11 “Win Like 82” 378037 123

Nike is keeping the consumers on their toes by attempting to coax them to remain hooked on Nike.com; in other words, since guys don’t want to miss this kind of surprise drop, Nike is indirectly forcing them to stay glued to the their website or app. The brand is a genius marketing machine and everything that is being thrown to the consumer has the CDO concept written all over it. Last year, the same thing took place when several models of Lebron’s signature shoes were releasing during his NBA games- folks were not only watching the games but they were also glued to Nike.com waiting for the sneaker to release so they could scoop up a pair. Again this is a brilliant move and I think more of the upcoming exclusive sneakers will be released in this manner.
If you missed out on the Travis Scott Air Jordan 1 yesterday, here is your chance to grab them via eBay frm our featured sellers

Nike Air Jordan 1 Retro High Travis Scott Size 9 100% Authentic NEW

$550.00
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Air Jordan 1 Travis Scott / Size 12

$275.34
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Travis Scott Cactus Jack x Nike Air Jordan 1 High Retro OG UA 1.1 Version Sz 12

$280.00
End Date: Sunday Aug-18-2019 6:52:39 PDT
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Nike Air Jordan 1 Retro High OG Travis Scott Size 12 DS CACTUS JACK

$375.00
End Date: Friday Aug-16-2019 22:55:22 PDT
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Nike Travis Scott x Air Jordan 1 High OG Size 10

$700.00
End Date: Saturday Aug-17-2019 19:12:04 PDT
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Nike Air Jordan 1 Retro High Travis Scott Size 9 100% Authentic

$600.00
End Date: Friday Aug-16-2019 19:39:06 PDT
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Nike Men's Air Jordan 1 High OG x Travis Scott Cactus Jack SIZE 10 CD4487-100

$600.00
End Date: Thursday Aug-15-2019 23:37:16 PDT
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Nike Air Jordan 1 Retro High Travis Scott Men Size 10

$950.00
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UA Nike Air Jordan 1 CACTUS JACK Size 9.5 Travis Scott CD4487-100

$240.00
End Date: Friday Aug-16-2019 10:31:08 PDT
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tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to providing our audience with more in depth information on sneakers . I have spent a lot of time writing projections on sneakers as far as the retail market is concerned. I also educate my audience on ways to identify fake/ replica sneakers. The AHN network covers a variety of sneaker related topics
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