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Nike’s Subtlety Continues To Elude Us| $175 For The Air Jordan 1 High Couture??

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Nike always finds subtle ways to push the envelope and  the craftiness with which the brand consistently increases its sneakers’s prices is work a art. The classic editions of the  Jordan 1 high were always highly coveted and that’s not to be argued about. But since the introduction of the Off-White edition,  the Jordan 1   silhouette  has gained a lot of momentum to the point where even  the  Mid 1’s collect little no dust on retailers ‘s shelves. Nike has definitely maximized the Edit To amplify campaign with the recent resurgence of the Jordan 1 with the introduction of so many colorways on the market.  I wanted to write a projection post on the Jordan 1 High Couture but when I saw what the shoe’s suggested retail price, I decided to change the course of my post. I decided to analyze the shoe in order to find out whether the $175 price tag could be justified. To do so I pinned it against the Travis Scott Jordan 1 High ( just as limited and price at $160).

According to Nike,

Couture” celebrates the fashion community with elevated materials and a bold racing stripe, while also pulling inspiration from the famed “Banned” colorway.

Based on the excerpt above, one could argue that the elevated materials might be the reason behind the $15 bump so let’s try to get some close up images of the shoes to test this claim.

I don’t know about you but the Travis Scott 1 features soft tumbled leather underlays  with smooth nubuck overlays while the Jordan 1 Couture is dressed in the usual synthetic leather the Royal 1, Bred 1 and the recent Game Royal 1’s are built with. Notice how no one ever tells you exactly what kind of materials are being used on the shoes. We often hear the phrase” premium leather materials” or “elevated materials”- basically the terms elevated/premium are up to the reader’s interpretation. At least Asics and  New Balance are very good at informing the consumers about the origin of their materials.

Since the materials on the Jordan 1 Couture appears to feature inferior materials in comparison to the Travis Scott 1, what then justifies the $15 increase? I guess the only thing left is the packaging. I don’t know whether the shoe comes in the conventional black and red box or not. I’m also wondering whether both collaborating brands have added any extra perks or not ( dust bag, shoe covers, brush, pins, extra laces)? But as consumers we are waiting to hear a reason behind the $15 bump?

AIR JORDAN 1 HIGH OG DEFIANT "COUTURE" BQ6682-006 Black Red Muslin Men's Sneaker

$171.00
End Date: Friday May-24-2019 6:23:53 PDT
Buy It Now for only: $171.00
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AIR JORDAN 1 HIGH OG DEFIANT "COUTURE" BQ6682-006 Black Red Muslin Men's Sneaker

$225.00
End Date: Friday May-24-2019 6:23:53 PDT
Buy It Now for only: $225.00
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Nike Air Jordan 1 High OG Defiant Couture 9.5 BNIB BQ6682 006 Black Gym Red

$175.00
End Date: Wednesday Jun-19-2019 9:13:24 PDT
Buy It Now for only: $175.00
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Nike Air Jordan 1 High OG Size 10.5 Defiant Couture BQ6682-006

$164.99
End Date: Friday Jun-21-2019 17:25:39 PDT
Buy It Now for only: $164.99
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Nike Air Jordan 1 High OG Defiant "Couture" (BQ6682-006) Size 13

$145.00
End Date: Saturday Jun-15-2019 18:45:42 PDT
Buy It Now for only: $145.00
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AIR JORDAN 1 HIGH OG DEFIANT "COUTURE" BQ6682-006 Black Red Men's Sz 10.5

$179.99
End Date: Thursday Jun-20-2019 18:19:04 PDT
Buy It Now for only: $179.99
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Nike Air Jordan 1 High OG Size 10.5 Defiant Couture (BQ6682-006) FREE SHIPPING

$166.99
End Date: Tuesday Jun-11-2019 11:32:26 PDT
Buy It Now for only: $166.99
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Nike Air Jordan 1 High OG Defiant Couture Black Gym Red BQ6682 006 Men's Size 13

$189.99
End Date: Wednesday Jun-12-2019 15:02:49 PDT
Buy It Now for only: $189.99
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2019 AIR JORDAN 1 RETRO HIGH OG DEFIANT COUTURE BLACK RED BQ6682-006 SZ:10-13

$219.90
End Date: Sunday Jun-2-2019 18:33:45 PDT
Buy It Now for only: $219.90
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New Nike Air Jordan 1 High OG Size 12 Defiant Couture (BQ6682-006) FREE SHIPPING

$169.99
End Date: Friday Jun-14-2019 7:11:09 PDT
Buy It Now for only: $169.99
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Packaging Of The Prom Night Jordan 11 Revealed | $250 Still Unjustified

tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to providing our audience with more in depth information on sneakers . I have spent a lot of time writing projections on sneakers as far as the retail market is concerned. I also educate my audience on ways to identify fake/ replica sneakers. The AHN network covers a variety of sneaker related topics
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