Nike Should Give The Air Jordan XXXIII Blackout To US Retailers Too

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I was going to write a post about the number of pairs of the air jordan XXXIII blackout produced and couldn’t find any USA retailers with the shoes on their release calendar. Interestingly, the only entity in the USA with the blackout jordan 33 is Nike. But I found out that Footlocker stores located in Europe were carrying the shoes as well, see release calendar below

The shoes appear to be a GR in europe. GR ( general release)

In a market where GR ( General Release) sneakers are hard to sell via Retail, you’d think Nike would give US retailers some breathing room to make some sales but NO. What does the brand do? They choose to appropriate the Jordan XXXIII for themselves in the USA and then give an inventory in places where the shoes might not be highly sought after i.e Europe. The first colorway of the Jordan xxxiii released in October and  did extremely well via Retail ( in the USA), I wrote a post about it, see link below

The Air Jordan XXXII 32 Proved The Effectiveness Of Nike DTC Push

There was no doubt in my mind that the blackout edition of the 33’swas going to be a winner ( meaning people would definitely buy them). US retailers find themselves in a very precarious spot ( especially retailers with no RTV privileges). Their shelves are loaded with sneakers nobody wants  i.e chlorophyll 3, candy pack jordan 18’s and when a product that has the potential to generate some decent sales is introduced, they get close to no inventory at all. This blackout jordan 33 should’ve been definitely given to US retailers NOW. They might get it later but it should’ve been RIGHT NOW.

 

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