A few days ago I made the following statement when asked to comment on Footwear News’s article about Kawhi’s New Balance signature shoes,
I didn’t get a chance to read the post but it’s going to take more than a game winning shot to get guys to buy into the Kawhi b-ball shoe. A lot of controversies have surrounded the brand and for people to make that transition will take a lot more than just Kawhi. As much as I hate how much Nike b-ball shoe dominates the market , I can hardly see myself balling in a pair of new balance shoe ( making that paradigm shift is hard ).. the only reason why I wear curry sneakers for b-ball purpose is because I can get em from Ross for $29.99 and under. So I think Kawhi alone isn’t a sufficient catalyst at this point
I wish I could erase everything I said above because it was purely subjective. I violated one of my fundamental rules-“don’t say dumb things” , I say that to my kids every time and here I am making a comment prior to doing any scouting on Kawhi’s signature shoes. This morning I took to eBay the data I collected blew my mind. Third party marketplaces are probably the best way to evaluate the performance of most commodities in the market. Let’s start with eBay’s data first
OMN1 Sales’s record via eBay
997s Sales’s record via eBay
I’m sure the obvious comment from most people after seeing these records is going to read like this,
Well, the shoes were limited so why is their current market value a surprise???
I don’t know how many pairs were introduced in the market but the BIG SURPRISE lies in the fact that these were BASKETBALL shoes. That makes the difference and that’s what is astonishing to me that folks are actually willing to fork out three times the suggested retail price to get their hands on a New Balance Basketball signature shoe. The retail price was $140 for each model and the OMN1 has a current average value of $454.13 ( that’s a 224.29% mark up). I do want to include the fact that there was an outlier ( at $698 for a size 11). But even if we remove the outlier, our average market value is still $354.29 ( a 152.86% mark up) which is still very high. I don’t know what is causing folks to gravitate towards Kawhi’s signature shoes but whatever marketing strategy New Balance is using is working- ” if it ain’t broke , don’t fix it”.