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Kawhi Leonard New Balance OMN1S & 997S Are Doing Better Than I Thought

Kawhi Leonard New Balance OMN1S & 997S Are Doing Better Than I Thought

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A few days ago I made the following statement when asked to comment on Footwear News’s article about Kawhi’s New Balance signature shoes,

I didn’t get a chance to read the post but it’s going to take more than a game winning shot to get guys to buy into the Kawhi b-ball shoe. A lot of controversies have surrounded the brand and for people to make that transition will take a lot more than just Kawhi. As much as I hate how much Nike b-ball shoe dominates the market , I can hardly see myself balling in a pair of new balance shoe ( making that paradigm shift is hard ).. the only reason why I wear curry sneakers for b-ball purpose is because I can get em from Ross for $29.99 and under. So I think Kawhi alone isn’t a sufficient catalyst at this point

I wish I could erase everything I said above because it was purely subjective. I violated one of my fundamental rules-“don’t say dumb things” , I say that to my kids every time and here I am making a comment prior to doing any scouting on Kawhi’s signature shoes. This morning I took to eBay the data I collected blew my mind. Third party marketplaces are probably the best way to evaluate the performance of most commodities in the market. Let’s start with eBay’s data first

OMN1 Sales’s record via eBay

Kawhi OMN1 NUMBER OF PAIRS SOLD VIA EBAY

997s Sales’s record via eBay

997's sales record via ebay

I’m sure the obvious comment from most people after seeing these records is going to read like this,

Well, the shoes were limited so why is their current market value a surprise???

I don’t know how many pairs were introduced in the market but the BIG SURPRISE lies in the fact that these were BASKETBALL shoes. That makes the difference and that’s what is astonishing to me that folks are actually willing to fork out three times the suggested retail price to get their hands on a New Balance Basketball signature shoe. The retail price was $140 for each model and the OMN1 has a current average value of $454.13 ( that’s a 224.29% mark up). I do want to include the fact that there was an outlier ( at $698 for a size 11). But even if we remove the outlier, our average market value is still $354.29 ( a 152.86% mark up) which is still very high. I don’t know what is causing folks to gravitate towards Kawhi’s signature shoes but whatever marketing strategy New Balance is using is working- ” if it ain’t broke , don’t fix it”. 

Listings from eBay

New Balance OMN1S Kawhi Leonard City Of Angels Mens sizes BBOMNXTE

$250.99
End Date: Sunday Apr-19-2020 13:56:38 PDT
Buy It Now for only: $250.99
Buy It Now | Add to watch list

New Balance Kawhi Leonard OMN1S Reign White Gold Mens Size 9 D Shoe BBOMNXST

$224.80
End Date: Sunday Apr-12-2020 6:36:35 PDT
Buy It Now for only: $224.80
Buy It Now | Add to watch list

New Balance OMN1S Sunrise Pack Kawhi Leonard Men Basketball SZ 14

$174.97
End Date: Saturday May-2-2020 10:32:52 PDT
Buy It Now for only: $174.97
Buy It Now | Add to watch list

New Balance Omn1s Kawhi Inspire Dream Collection Basketball PE MLK Sundown

$130.00
End Date: Thursday May-7-2020 14:35:00 PDT
Buy It Now for only: $130.00
Buy It Now | Add to watch list

New Balance 997S Kawhi Leonard Sunrise Pack New Size 13

$194.79
End Date: Sunday May-3-2020 11:15:31 PDT
Buy It Now for only: $194.79
Buy It Now | Add to watch list

NWOT New Balance Kawhi Leonard Special OMN1S BBOMNXBT Men 10 D LIGHTS OUT BLACK

$149.99
End Date: Thursday Apr-9-2020 6:09:05 PDT
Buy It Now for only: $149.99
Buy It Now | Add to watch list

New Balance Kawhi Leonard 997S Sunset Pack MS997KL2 Size 10 LIMITED SOLD OUT

$185.00
End Date: Friday May-8-2020 8:19:41 PDT
Buy It Now for only: $185.00
Buy It Now | Add to watch list

Size 9 New Balance OMN1S Kawhi Leonard 2-Way New in Box

$570.21
End Date: Sunday Apr-19-2020 10:35:34 PDT
Buy It Now for only: $570.21
Buy It Now | Add to watch list

New Balance OMN1S "Heat Wave" Kawhi Leonard (Sz 10.5) BBOMNXEP

$219.99
End Date: Thursday May-7-2020 7:38:57 PDT
Buy It Now for only: $219.99
Buy It Now | Add to watch list

New Balance OMN1S Kawhi Leonard "Reign", Men's Size 9.5, White/Gold

$171.28 (0 Bids)
End Date: Sunday Apr-12-2020 17:27:34 PDT
Bid now | Add to watch list

New Balance OMN1S Kawhi Leonard Baited Black Teal Mens sizes BBOMNXBS

$250.99
End Date: Sunday Apr-26-2020 16:16:58 PDT
Buy It Now for only: $250.99
Buy It Now | Add to watch list

Size 12 New Balance OMN1S Kawhi Leonard 2-Way New in Box

$641.57
End Date: Sunday Apr-19-2020 10:33:26 PDT
Buy It Now for only: $641.57
Buy It Now | Add to watch list
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