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Is The $220 Price Tag On The Air Jordan 11 Concord Justifiable? What Does The Inflation Say

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On my way home from work on Friday around noon , I called my partner Chris from ARCH and told him about the surprise release of the Concord 11 on the SNKRS app. He obviously knew about it and proceeded to remind me that I hadn’t written an inflation article in a while. I was wondering where he was going with his thought. He mentioned the fact that the 2018 Air Jordan 11 Concord was coming in the original 1995 box and then made the following statement,
Why is Nike charging $220 for the shoes if they are coming in their original box from 1995
The 2011 edition came in a sturdy slide out box that also had additional accessories ( double wrapped ) with a purple plastic cover , purple shoe trees see picture below
You can see all the accessories that were included in the package. The box was very sturdy as well.
Not only does the box the 2018 pair is coming in include less accessories but it’s also the type of flimsy box you can’t put anything on top of ( they easily collapse under minimal weight). So the question is? Folks are getting enamored with the sentimental value and the memories the OG box may bring back but is the $220 price tag justifiable? That’s why we need to look at the inflation to see if the $220 is consistent with the changes that have occurred in the market since 1995. The original pair of Concord was priced at $124.99; according to the CPI inflation calculator, the current price of the shoes ought to be $210.38 ( without tax). So the consumer is basically paying about $9.62, roughly $10 more ($220-$210.18) than what he/she is supposed to pay. For most people the $10 bump is negligible but if you’re talking about more than a million pairs made, that is
$10 x 1,600,000 pairs =$16,000,000 ( basically an added bonus for the brand)
this is the box the 2018 pair is coming in. You can clearly see that it includes less accessories and it is also a very flimsy, easily breakable box
The brands know they can get away with giving the buyers less perks by toying with their emotions; in this case wrapping the concord in the 1995 box was a genius move that saved Nike a lot of money- buyers aren’t worried about paying an extra $10 for an OG box that takes them back to their high school days.
Main picture courtesy Leslie Kixionary
tayib salami

tayib salami

My Name is Tayib Salami and I'm the founder of Housakicks. I'm part of the AHN network dedicated to provide our audience with more in depth information on sneakers. I provide my audience with performance review on sneakers; every so often I educate the readers as it pertains to identifying Replica sneakers ( quick tips to spot the fakes and more). The AHN network covers a variety of sneaker related topics
tayib salami