if you missed my evaluation of the Jordan 13 Low Snakeskin, check out the link below
The Jordan 13 Cap & Gown released this Saturday to celebrate high school graduates and my initial thought was that because it featured an all black color scheme, it would sell relatively well via retail. But on Saturday evening, I decided to visit my local mall to do some scouting on the model and the results were disastrous. The Footlocker store had only sold one pair by 6pm and I didn’t bother to check the remaining retailers’s records. Since most people are shopping online, we can quickly evaluate the performance of a product by taking a quick glance at its availability online.
The shoe is available in all sizes and the implications are pretty obvious- they will be collecting dust on retailers shelves for months. Now since there is a problem, we need to figure out its causes and I’ll present several arguments from myself and other folks in the sneaker industry I’ve exchanged with.
.Missing Cat’s eye & narrow target market courtesy of Chris Burns from ARCH
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