I wonder why it took eBay this long to launch an authentication service for their sneakers.
According to eBay,
Through this program, all new and pre-owned collectible sneakers sold on eBay for over $100 in the U.S. will be fully vetted and verified by an independent team of industry experts. The service launches this month with the initial authentication of the most popular sneaker styles and brands on the marketplace, and will ramp to include all $100+ sneaker sales by early 2021.
I’ve written several posts in which I exhorted the company to do so and I guess they finally heeded the advice. I don’t think my posts had anything to do it, I hope they did, but I guess eBay realized that their sales were taking a hit. They failed to protect their buyers for too long by allowing openly fake sneakers to be sold on their platform. I’ve written several posts shedding some light on that and providing possible solutions, see links below
StockX created the perfect platform and I wrote a post in which I had said that StockX was soon going to bury most third party marketplaces, see link below
eBay I think was affected the most by the sudden arrival of StockX; if you recall a few months ago the company decided to do away with selling fees for sneakers sold for $100 and more. That was primarily done to either attract new sellers or keep sellers that might’ve been migrating to better and more dynamic platforms like GOAT or StockX. The real problem that needed to be dealt with was the problem of “replica sneakers” and eBay finally is implementing a plan to preserve the integrity of its market. I actually mentioned this on the latest post I wrote about this matter, I quote,
And the company still hasn’t fully dealt with it. There are still a substantial amount of openly fake sneakers being sold on the marketplace currently and you don’t need to be a sneaker authenticator to spot them. And for some reason I wonder why the merchants carrying those fakes are still allowed to conduct business. We all know why !!! Because eBay gets paid for every sale that is recorded. But this greed has caused them to lose a considerable chunk of their market share to places like stockx that have built a safer platform with the primary focus on doing away with fake sneakers. But recently eBay has decided to create some incentives for its sellers by doing away with fees on men’s shoes $100 and above
And as good as that incentive is for sellers, I’m convinced that eBay addressed the wrong problem. What ought to have been dealt with primarily was the war on replicas. And I’ m convinced that eBay isn’t going to eradicate the problems with fakes because they’ll lose too much money- a great number of their sellers will be banned, and eBay can’t afford to lose that much money. So what they have done is create several distractions/smoke screens and put a band aid on the real issue. One of this band aid is the creation of content like the one with PJ Tucker. If you watch the video thoroughly, he makes it obvious that eBay is still his go to place for sneaker purchases. And one of his main emphasis is the personal interactions with sellers. I think this is definitely the great advantage eBay has- the feedback and the personal interactions. It creates more intimacy with buyers and sellers, a key ingredient in the success of any business. This is why creating meaningful contents is so important, this is how one connects with its audience for genuine exchanges.
eBay is attempting to do now , and I believe the company can surely bounce back and regain some serious momentum if there are other drastic measures that are implemented to create a safer marketplace. To This day I still purchase all my sneakers online on eBay. I have only purchased one pair of sneakers on StockX in the past two years. I’ve purchased a total of 21 pairs of sneakers on eBay in the past two months for some of the same reasons PJ Tucker loves eBay
- The personal interaction with the sellers
- Fast Shipping
eBay is only now experiencing a temporary eclipse, I believe as soon as the company looks past the greed and addresses the real problem, they ‘ll bounce back to the top.
Here is how the eBay authentication process is going to work
When a sneakers purchase is made, the seller ships it directly to eBay’s independent third-party authentication facility for a comprehensive, multi-point physical inspection. Following this rigorous assessment, the sneakers are sent via expedited shipping to the buyer. Additional details include:
- Proof of Authentication: Upon receiving the sneakers, the independent authenticator confirms they are consistent with the listing title, description, and images, and then performs a multi-point physical authentication inspection. An eBay tag, guaranteeing its authenticity is attached to the sneakers to finalize the process, driving confidence in the collectibility and resale value.
- Third-Party Authentication: eBay has partnered with industry leader Sneaker Con to create a new state-of-the-art facility – leveraging the top authenticators in the industry, a robust checklist of product specifications, and best-in-class processes to ensure accuracy and efficiency. With rigorous inspection of the box, shoe, and accessories, the authentication underscores eBay’s commitment to giving shoppers exactly what they want.
- Verified Returns: For sellers who choose to offer returns, eBay’s sneaker authentication program ensures the exact item initially sold is returned to the seller, via a verified returns process. Returns are shipped back directly to the authentication center, where the third-party experts verify each item and its condition before returning to the seller.