Greek The Freak and the Milwaukee Bucks lost the Eastern Conference Final to an experienced Toronto team. A win and NBA final could’ve have been a catalyst to better sales of the upcoming Air Jordan 7 Ray Allen PE. I can’t prove the statement I made in the previous substance mathematically but I do think that the Bucks’s loss in the ECF will hurt the sales performance of the AJ 7 Ray Allen PE to some extent. My job today is to come up with an estimate of the possible number of pairs made and I’ll employ my usual method.
Footlocker, FTA and Champs will receive about 1/3 of the entire inventory
Their online locations will receive about 1/3 of the inventory the stores are getting.
.Eastbay will receive about a 1/3 of the number all three online locations are receiving
.Each physical location will receive an average of 18 pairs
About 335 FTL stores will be given an inventory ( all HOH included plus select other FTL stores), 210 FTA stores and average of 30 Champs stores will be considered.
FTL numbers= 335 x 18=6030 and FTA = 210 x 18=3780 and Champs =200 x 18 =3600. Now let’s estimate the online stores’s numbers,
(FTL + FTA + Champs )online = (6030+3780+3600)/3=4470
and the Total from Footlocker & derivatives = 6030 + 3780 + 3600+4470=17880 ( notice that I even neglected Eastbay)
And the Grand Total would be =17712 x 3=53640 pairs or let say 60,000 pairs.
Let’s see what type of sneakers the Air Jordan 7 Ray Allen PE is up against this week end
Consumers don’t have that much cash to blow on sneakers and guys are getting more and more picky; my subjective verdict is that the AJ 7 Ray Allen will collect dust on retailers’s shelves. Let’s verify this mathematically by checking the sneaker’s performance on third party marketplaces.
eBay’s records
the data I collected via eBay shows that only 22 pairs have been sold so far and the shoe is actually available below retail if we consider shipping and tax ( at $194.99). If the sneaker can be fetched a week before it actually drops under retail, we can make a bold inference and say that retailers will have a difficult time getting the sneaker off their shelves. ( let’s not forget to mention that only 22 pairs have been sold so far).
StockX’s records
Stockx’s records only show 64 pairs sold which is very low compared to what we’re accustomed to. The average sale price is currently $222, which means that it will decrease by 10 to 25% upon release date.
The Air Jordan 7 Allen PE will not be a good commodity for retailers; they can probably bank on cash customers to grab one or two pairs but overall , I won’t be surprised to see this shoe in a Nike outlet in a few months.
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